Thursday 19th October| 15:30 CET – Register here
The CTV Day Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV). From our recent research into CTV in Europe to Supply Chain and measurement, the event will ensure you are up to speed on all things CTV in 2023 and beyond!
Panel 1 - How CTV is transforming Omnichannel campaigns 15:40 - 16:15 CET
In this panel discussion, industry experts will explore the dynamic shift in omnichannel advertising campaigns propelled by CTV advertising. They will delve into how CTV's capabilities are redefining how advertisers engage with audiences across multiple channels. Through insightful case studies and discussions, the panel will discuss challenges, share best practices, and provide insights on how CTV can work successfully as part of an omnichannel campaign strategy.
Moderator:
Alexandra Ong, Director of Business Development, Magnite
Speakers:
Jacques Cazin, VC Brand Advertising Committee IAB Europe & Representative of IAB France
Donatas Nemura, Senior Director, Product Solutions at GroupM Nexus
Elisa Schwuchow, Senior Director, Buyer Growth and Revenue at Smaato
Panel 2 - Tackling Fragmentation of CTV Supply 16:15 - 16:50 CET
Connected TV (CTV) has revolutionised the way we consume content and the ways in which advertisers can now reach new audiences. To scale this opportunity one key barrier needs to be addressed - the advertising landscape is still increasingly fragmented, especially on the supply side. Moderated by a seasoned industry expert, this session brings together thought leaders to dissect the multifaceted challenges posed by CTV advertising fragmentation, addressing what needs to be done to ensure a more accessible buying path for.
Moderator:
Paul Gubbins, VP, CTV Strategy at Publica by IAS
Speakers:
Stafanie Briec, Director, Head of Demand Sales UK & INTL, Freewheel
Adam Lynch, Director, Broadcast Partnerships, Microsoft
Sarah Lewis, Global Director CTV, Showheroes
Jaidev Kakar, Director, Advertiser Solutions, CTV / OTT, EMEA, PubMatic
Panel 3 - Setting Standards & Measurement in CTV 16:50 - 17:20 CET
The CTV Landscape is a fragmented one. So how do you accurately measure CTV ads in terms of effectiveness? What are the key metrics that should be used? And what are the current efforts to establish standardised measurement practices in the CTV space? This panel of industry experts will share their guidance and best practice on CTV measurement and standardisation.
Moderator:
Catherine Cho, Product Manager, Index Exchange
Speakers:
David Snocken, VP, Partnerships, Magnite
Simon Thomas, Global Director Audiences Research GroupM
Giovina Di Tonno, Senior Director Sales & Media, Rakuten Advertising
