Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement 6th September, 2023 - Brussels, […]

At the end of 2022, IAB Europe created a new Retail Media Working group to bring stakeholders from across the […]

The 101 Guide to Retail Media was updated in June 2024. Access the updated Guide here.  In a world driven […]

Vendor Registration Registration for the Global Vendor List (GVL) is open for Vendors to apply for approval to participate in the IAB […]

  In collaboration with Google, on Tuesday 29th August we hosted a webinar on the Privacy Sandbox. It focused on […]

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading businesses and pioneers from the […]

To support your implementation of TCF v2.2 we have listed all relevant resources. TCF Policies TCF Technical Specifications  TCF Operational […]

IAB Europe has been operating Compliance programmes for CMPs and Vendors in order to protect the integrity of the Transparency […]

Standardisation of the information that should be provided to users about Vendors Vendors that register with the TCF provide and […]

Tuesday 24th October | Time - 16:00 – Register attendance interest here The digital era has brought forth unprecedented opportunities […]

As summer vacations draw to a close and we gear up for an exciting new season in the world of […]

  IAB Europe is pleased to welcome three new retailer members to its Retail Media Working Group; ICA, Schwarz Media […]