Interactive Advertising Bureau

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March 24, 2017
Carlos Lopez-Plandolit - Adelphic Recommended

Bio Carlos Lopez-Plandolit has been working in the digital advertising industry for 10 years in different areas, starting at the […]

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March 23, 2017
Coalition for Better Ads: Key resources on Initial Better Ads Standards

Advertising helps support diverse types of free content, fearless journalism and close-knit social connections that span across the world. But […]

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March 23, 2017
Mutlu Dogus Yildirim - IAB Turkey Recommended

Bio: Mutlu Dogus Yildirim has a broad experience with online advertising, software engineering, product management and business development. He has […]

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March 22, 2017
Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 -- The […]

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March 22, 2017
Member blog - Improve Digital - Capitalising on mobile video demand

by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager   With audiences spending more time than […]

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March 20, 2017
Policymakers must avoid leading EU into age of data prohibition

This piece was originally published in The Parliament Magazine on 17 March 2017.  Data-driven advertising provides an indispensable revenue stream […]

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March 18, 2017
IAB Romania: Ad Blocking in Romania

The study shows how many ad blockers are installed in Romania and why Romanians are avoiding certain online advertising formats. […]

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March 16, 2017
Member infographic - AdRoll - 10 Mind Blowing Spend Trends This Mother’s Day

Mother, Mum, Mam, Mummy, no matter how you say it they’re pretty amazing. At AdRoll, they delved into the depths […]

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March 13, 2017
Member blog - IAB UK - Ad blocking: The truth is out there

I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get […]

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March 10, 2017
IAB Europe Metrics and KPIs survey – take part now!

Which metrics drive brand advertising investment in digital? IAB Europe invites the industry to share insight about their measurement priorities […]

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March 9, 2017
Member infographic - IAB Spain - Programmatic Ad Buying & Selling Ecosystem

IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements of the Programmatic Ad Buying & […]

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March 9, 2017
Press Release: Townsend Feehan, CEO of IAB Europe becomes EDAA Chair

Brussels, 9 March 2017 – We are pleased to announce that Townsend Feehan, CEO of IAB Europe, has been appointed […]

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