Interactive Advertising Bureau

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April 19, 2017
Member report: IAB UK / PwC - Digital Adspend 2016

The IAB / PwC UK Digital Adspend Study 2016 is only accessible to members.

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April 17, 2017
Member report: IAB Bulgaria - Digital Ad Spend 2016

You can browse or download the report on the Bulgarian online advertising market in 2016 below.

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April 17, 2017
Member report: IAB Finland - Digital Ad Spend 2016

You can browse or download the IAB Finland online ad spend report for 2016 below.

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April 11, 2017
Member blog - Teads - Measurement: In an age of viewability how can we standardise technical specifications? The rise of VAST 4.0

by Ryan Cook, Global Director, Programmatic Operations and Ibrahim Ennafaa, Product Manager, Formats Team What does viewability mean to you? “I […]

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April 10, 2017
Member report: IAB Hungary - Digital Ad Spend 2016

You can browse or download the IAB Hungary Digital Ad Spend Study for 2016 below.

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April 10, 2017
Member News: Premium publisher One Business appoints Improve Digital as its monetisation partner

Leading Dutch publisher One Business has appointed Improve Digital, the all-in-one video advertising platform for content providers, as its exclusive […]

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April 10, 2017
Member report: IAB Netherlands - Digital Ad Spend 2016

IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available here. You can also browse […]

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April 9, 2017
Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce

Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by […]

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April 5, 2017
Member report: IAB Ireland / PwC - Digital Adspend 2016

The latest IAB Ireland / PwC Online Adspend Study for the year ended December 2016, published on April 5, reveals […]

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April 3, 2017
The advent of RTB

For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]

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March 28, 2017
Member report - comScore - Mobile's Hierarchy of Needs

This newest insight piece from comScore looks at mobile devices, categories and apps’ share of total digital time, and how […]

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March 28, 2017
IAB Europe releases its consolidated Interact 2017 PREVIEW PROGRAMME revealing top-of-mind industry issues to be tackled by outstanding industry thought leaders

Brussels, 29 March -  IAB Europe is the organiser of the Interact 2017 conference, taking place in Amsterdam on 23-24 […]

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