Interactive Advertising Bureau

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September 10, 2018
IAB Europe Press Release: European Authority gives approval to ABC, CESP and GWT-TUD to undertake viewability audits following European RFP

Third-party verification is a vital step in the cross-industry drive for improved quality standards in digital advertising across Europe Brussels, […]

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September 7, 2018
Case C-210/16 – Wirtschaftsakademie Schleswig-Holstein

A LINK TO THE FULL JUDGEMENT CAN BE FOUND HERE Context The case arose around a dispute between the data […]

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September 6, 2018
IAB Europe Webinar Recording: Digital Brand Advertising and Measurement

Watch this recording in which we share and explore the findings of the latest IAB Europe Digital Brand Advertising and […]

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September 3, 2018
Member blog: Let’s get as excited about human intelligence as we do about AI

By John Wittesaele, President, Xaxis EMEA Xaxis recently competed a research project, in association with IAB Europe we surveyed business […]

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September 3, 2018
Member webinar: How Cross-Device Measurement Actually Works - And Why You Need It.

DATE: Thursday, 20 September 2018 TIME: 12PM (CET) / 11AM (GMT) Join Criteo and IAB Europe as we look into the current […]

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September 3, 2018
IAB Europe White Paper: Digital Advertising Effectiveness

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased […]

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September 3, 2018
The IAB Europe Transparency & Consent Framework: CMP Factsheet

The IAB Europe Transparency and Consent Framework is the global cross-industry effort to help publishers, technology vendors, agencies and advertisers […]

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August 30, 2018
IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising supply chain in the areas […]

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August 29, 2018
IAB Europe Interact 2018 - Constantine Kamaras: Key forces transforming the digital landscape

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Constantine Kamaras, the IAB Europe Chairman of the […]

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August 29, 2018
IAB Europe Interact 2018 - Mark Howe: Advertising for everyone

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Mark Howe, Managing Director Agencies Europe Middle […]

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August 29, 2018
IAB Europe Interact 2018 - Randall Rothenberg: Direct to Consumer. An evolution in how consumer brands create and extract value

Held in Milan on 23-24 May 2018, IAB Europe’s annual conference Interact was a great opportunity for Randall Rothenberg, CEO at IAB to […]

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August 27, 2018
IAB Europe White Paper: Header Bidding and Auction Dynamics

The way in which ads are traded via programmatic methods has evolved and now there are various mechanisms available such […]

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