European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth 2014, a very positive year […]

The winners were announced last night at the gala dinner held as part of IAB Europe’s Interact conference in Berlin […]

Brussels, 7 May 2015 - IAB Europe is delighted to announce the shortlist of finalists for its 2015 Research Awards. […]

The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European Commission’s Communication on a Digital […]

The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers a new branding environment to […]

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer a new branding environment to […]

Advertising is essential to the success of the European digital market. It has a key role in helping fund digital […]

Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published a blueprint to outline goals […]

This blueprint outlines IAB Europe's goals and recommended actions for online audience measurement and ad effectiveness metrics and KPIs This […]

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which offers a new branding environment […]

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online […]

IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more insight on the effectiveness of […]