The “digital facts” AGOF study will enable media planners to calculate reach and user data for combined stationary and mobile […]

An ethnographic study with eye tracking, which investigates the distribution of attention to the various screens in multi-screen situations. In […]

IAB UK commissioned this piece of research to investigate how consumers really use their devices and how this impacts on […]

IAB Serbia and MindTake have set up an annual online audience research in Serbia that is executed through an online […]

A study of the effects of the parallel use of several screens on attention and the consequences for media planning, […]

Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study undertaken by Ipsos Turkey. The […]

This research from comScore shows that consumers are increasing consuming digital media away from the PC, and joining measurement up […]

The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising […]

As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging in the sell-side market today. This […]

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are starting to emerge in the […]

The  steps  laid  out  below  are  intended  to  help  brand  advertisers,  publishers  and advertising  businesses  (e.g.  media  agencies  or  technology  […]

The  steps  laid  out  below  are  intended  to  help  brand  advertisers,  publishers  and advertising  businesses  (e.g.  media agencies  or  technology  […]