Interactive Advertising Bureau

Search Results

February 16, 2016
Adform and Pandora: programmatic rich media
Read More
February 16, 2016
Google and Boston Consulting Group: Digital Campaign Performance Increases 30-50% with Data-Driven Approaches

Get the slides here.

Read More
February 16, 2016
Google and Boston Consulting Group: Efficiency and Effectiveness in Digital Advertising 

Get the slides here.

Read More
February 16, 2016
Rocket Fuel achieves a 76% improved CPA for Scandinavian Airlines

Rocket Fuel was tasked with generating flight bookings, alongside achieving a positive ROI and hitting an aggressive blended CPA goal. SAS […]

Read More
February 15, 2016
IAB Europe Research Awards 2016 now open!

Get your entries in by Friday 1st April, don’t miss out! Download the entry notes and entry form to enter […]

Read More
February 15, 2016
CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.

Read More
February 15, 2016
Improve Digital and UK Publisher: holistic programmatic strategy

Get the slides here.

Read More
February 14, 2016
Google: Programmatic Guaranteed Improves Efficiency for Condé Nast and MediaCom

Condé Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from […]

Read More
February 14, 2016
Google: Using Private Marketplaces in Ad Exchange, Condé Nast Revenue Leaps 800%

Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium look and feel and deliver […]

Read More
February 14, 2016
Google: Danish Publisher and Media Network Jubii Embraces Programmatic through DoubleClick

Jubii is a publisher and media network that covers over 60% of the Danish internet population. The company wanted to […]

Read More
February 14, 2016
Google: Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick

Milliyet is a leading Turkish news provider that sells 260,000 print copies daily and attracts over 3 million unique users […]

Read More
February 13, 2016
Improve Digital and Dutch Publisher: programmatic video strategy

Get the slides here.

Read More
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram