IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market
IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in July 2023, the latest report indicates that despite the economic and political headwinds in Europe, €7.7bn was added to the digital advertising market total in 2022. The market grew by 9.8% and now has a market value of €86bn.
Join us to shape the future of the digital marketing and advertising ecosystem in Europe.
Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.
Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.
Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.
Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.
Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.
The study, initiated in 2021, offers an in-depth look at the dynamics of the French programmatic market. It aims to […]Read more
IAB Europe’s Sustainability Standards Committee has developed the State of Readiness – Sustainability in Digital Advertising survey to gain valuable […]Read more
IAB Spain has release a White Paper on the Metaverse and Web3 prepared by its Metaverse Commission. The objective of […]Read more
March 19th | 15:00 CET - Register here In this webinar, the IAB Europe team will provide a deep dive […]Read more
5th March | 13:00 CET - Register here Join Comscore for their exclusive webinar, 'The Gambling Landscape in the UK,' […]Read more
DK Festival, a festival of creativity and communications, will be held this year 11th - 14th April in sunny Rovinj. […]Read more
Nearly three-quarters (70%) of digital advertising businesses have started their journey towards CO2e reduction Adopting solutions (90%) and developing tools […]Read more
Brussels, Belgium, 8th February, 2024 - In a continuous effort to enhance transparency and accountability in the digital advertising ecosystem, […]Read more
Brussels, Belgium 25th January 2024 - IAB Europe, the European level association representing a diverse membership of digital marketing, digital […]Read more