Interactive Advertising Bureau
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What is IAB Europe?

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Digital Ad Spend in Europe

IAB Europe's annual AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe covering 29 markets. Released in July 2023, the latest report indicates that  despite the economic and political headwinds in Europe, €7.7bn was added to the digital advertising market total in 2022. The market grew by 9.8% and now has a market value of €86bn.

Why Join Us?

Join us to shape the future of the digital marketing and advertising ecosystem in Europe.

Position your company as a digital leader

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Collaborate with Industry peers

Collaborate with other industry experts in our committees and task forces to shape industry frameworks, guidance and harmonised business standards, develop market-making research and education programmes.

Access our knowledge hub

Consult our regulatory one-stop-shop for information about latest legislative developments. Visit our knowledge hub to access definitive guides and research to digital advertising spend, programmatic, mobile, ad effectiveness, measurement, viewability, video, cross-device and ad formats.

Reach and develop across Europe

Network and connect with professionals from across Europe via our member meetings and events such as Interact, Virtual Programmatic Day, the IAB Europe Research Awards and MIXX Awards Europe. Meet the national IABs and learn about developments in local markets.

Protect your interests

Shape the development of EU rules and their implementation into national law to avoid differing local approaches. Meet and educate policymakers, providing the knowledge about complex technology topics and real-world business that needs to inform regulation, and get the opportunity to meet with senior-level EU decision-makers.

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Join Us & Our Members To Help Shape Tomorrow

Our members are at the forefront of decision making about the interactive industry. The IAB Europe Corporate Membership gives our members the opportunity to be involved in our activities, influence the direction of the organisation, as well as to express their views on the major issues of the day and gain additional consultation rights on setting standards. Together with our members - Companies and National Trade Associations – IAB Europe represents over 5,500 organisations.

Latest resources

Events

News

[Watch On Demand] That’s a Wrap! Highlights from Our H1 2024 Virtual Programmatic Day

On 6th June, we hosted our latest Virtual Programmatic Day, which saw over 400 attendees join us for in-depth discussions […]

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IAB Europe AdEx Benchmark Report 2023

Now in its eighteenth year, the AdEx Benchmark Report is the definitive guide to advertising expenditure in Europe, with data […]

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[Watch on Demand]  IAB Europe’s Ad Fraud in Digital Advertising Webinar

In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we hosted a webinar series […]

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IAB Denmark's Digital Advertising 24

29th August - register here Join IAB Denmark in Copenhagen on Thursday, August 29th for Digital Advertising 2024, one of […]

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2024 MiXX Awards Ceremony

18th July | 15:00 CET - Register here Join us for our virtual MIXX Awards Ceremony where we will announce […]

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IAB Europe's The Great Debate - Trust & Transparency

16th October | 12:00 CET - register here Join us for our Great Debate on trust and Transparency where we […]

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IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength and Growth of Digital Advertising in Europe

European Digital Advertising Market Grew by 11% to a Market Value of €96.9bn 13 European Markets Experienced Double-Digit Growth Brussels, […]

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IAB Europe’s Prestigious Annual MIXX Awards Europe is Open for Entries

2nd May 2024, Brussels, Belgium - IAB Europe is thrilled to announce that today Europe’s biggest digital advertising awards are […]

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From Buzzword to Business: IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Advertising Professionals

Study shows strong adoption with 91% of respondents already using or experimenting with Gen AI Brussels, Belgium, 30th April 2024 […]

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GET IN TOUCH

IAB Europe is the European-level association for the digital marketing and advertising ecosystem

IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
Belgium
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