Policymakers must avoid leading EU into age of data prohibition
This piece was originally published in The Parliament Magazine on 17 March 2017. Data-driven advertising provides an indispensable revenue stream […]
Read More »Member blog - IAB UK - Ad blocking: The truth is out there
I’ll admit before I start that media research doesn’t really compare to the FBI’s X Files unit. We don’t get […]
Read More »“ePrivacy” and unintended consequences in the era of fake news
There is hysteria about online advertising in Brussels these days. The mood risks ushering in new rules on electronic privacy […]
Read More »Tweakers: establishing the dialogue with users to tackle ad blocking and embrace new business opportunities
Tweakers is an active member of IAB Netherlands. To learn more about how IAB Netherlands has been working with other […]
Read More »New IAB Europe Programmatic Trading Committee Chair outlines his vision and plans
I am delighted to have been elected as Chairman of the IAB Europe Programmatic Trading Committee. The committee has produced […]
Read More »Member blog - Meetrics - The importance of ad verification
UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the […]
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