Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

Blog

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Taking Back Control: What’s In It For Publishers

Bjorn Bojen
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09/04/2018
With the public consultation on the first iteration of the Transparency & Consent Framework (the Framework) that closed on April […]
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Member blog: The evolution of Programmatic TV Advertising

Bjorn Bojen
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09/04/2018
Programmatic advertising on addressable and Smart TVs is on the rise. We started to see TV Broadcasters start their addressable […]
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Transparency & Consent Framework - Keeping the ball rolling

Bjorn Bojen
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22/03/2018
In this Friday’s weekly webinar on IAB Europe’s GDPR Transparency & Consent Framework, we will be discussing the feedback we […]
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IAB Europe Releases GDPR Transparency & Consent Framework For Public Comment

Bjorn Bojen
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08/03/2018
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First announced in […]
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A word from Nick Hiddleston, Chair of the Research Awards 2018 Jury

Bjorn Bojen
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14/01/2018
by Nick Hiddleston, Research Director, Zenith Media and Chair of the Research Awards 2018 Jury I am pleased to Chair the […]
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A word from Anna Lubowska, Chair of the MIXX Awards Europe 2018 jury

Bjorn Bojen
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14/01/2018
by Anna Lubowska, CEO GroupM Poland and Chair of the MIXX Awards Europe 2018 jury I am pleased to Chair […]
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