GDPR impact on Programmatic Trading blog series: GDPR three months on
Programmatic technology is now at the forefront of data-driven advertising, indeed, half of European display ad revenue is now traded […]
Read More »Member blog: Digital Out of Home and OMD campaign for HP
By Ezgi Doganay Aksit , Associate Digital Director, OMD Turkey and Gökberk Ertunç, Senior Programmatic Executive, OMD Turkey At the end of July 2018, […]
Read More »Member blog: Quality and Viewability blog series: Viewability - a Publisher Perspective
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
Read More »The ‘Ad Misplacement’ MoU represents an important step for the industry, but the work begins now
On 25 June, IAB Europe became a signatory to the Memorandum of Understanding on Online Advertising and IP Infringement (“the […]
Read More »Member blog: How the industry is using KPIs and what needs to change
By Estelle Reale, Marketing Director Sublime Skinz If the industry’s ultimate goal is to create relevant and engaging advertising experiences […]
Read More »Optimising the human, re-engineering roles for the new digital ecosystem
IAB Europe’s flagship conference, Interact 2018 took place in Milan at the end of last month. Taking part were over […]
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