Member blog: Who can make video buying simpler?
James Oyedele, Programmatic Solutions Lead, Adform The video marketplace remains a tricky environment to navigate. While supply is continually increasing[1], […]
Read More »Guest blog: Programmatic Advertising for SMEs
According to the World Bank, small and medium enterprises (SMEs) account for about 90% of businesses and more than 50% […]
Read More »Member blog: Turning Legacy TV Roads into Programmatic Superhighways
Author: Kyra Steegs, Senior Director Video, Improve Digital Contributor: Shivara ten Berge, Product Consultant TV Inventory & Data Trading, MediaKind For years, full programmatic TV has […]
Read More »Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. […]
Read More »Member blog: Quality and Viewability blog series: What is quality media and why is it important?
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
Read More »Member blog: Capital Communication
Abbie Clement, Head of Content, iubenda In this article, Abbie Clement, Head of Content at iubenda, takes a look at […]
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