As online video budgets increase – is the industry chasing short-sighted gains?
Author: Kristanne Roberts, Global Development Director – Digital, Kantar Now a €7.6bn European market, digital video advertising adoption continues to […]
Read More »IAB Europe’s Effectiveness Measurement Survey Paints a Picture of an Incoherent Measurement Ecosystem
Authors: Anton Kopytov, Chair IAB Europe Research Committee and Partner Technology Consulting, Mindshare Phil Sumner, Global Media Insight Director, Teads […]
Read More »Demystifying blockchain: present and future
The fact that the technology underpinning most of digital advertising evolves at breakneck speed is not news to anyone. Heck, […]
Read More »How will programmatic trading evolve and what attitudes will shape its future – contribute to the industry benchmark survey on the development of programmatic
Author: Simon Halstead, Chair IAB Europe Programmatic Trading Committee and Senior Director, Exchanges and Supply, Ad Platforms, Verizon Media We […]
Read More »Member blog: The State of Drive-to-Store Advertising 2019
At the recent Cannes Lions International Festival of Creativity, IAB Europe member S4M, the Drive-to-Store specialist, announced the results of […]
Read More »MIXX Awards Greece 2019
The MIXX Awards Greece celebrate and recognise the best digital advertising campaigns in the Greek market. Award winning nominations will […]
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