Member blog - Improve Digital - From phone to VR to smart TV: a holistic mobile ad ecosystem is the dream – here’s what ad tech is doing now to make it a reality
Remember the internet before web browsers? I didn’t think so. Before the advent of Netscape as the first commercial web […]
Read More »Member blog - AppNexus - Differentiation and Programmable Marketing
Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I reflected on the observations I […]
Read More »Member blog - Improve Digital - TV and Online Video
There's a lot of confusion about what full programmatic TV will bring. Let's get clear before taking a peak into […]
Read More »Striking a DEAL is not illegal in the EU!
IAB Europe has issued guidance to EU-based publishers on ad blocking detection following reports that such detection without the consent […]
Read More »Member blog - nugg.ad - Data meets Creativity: The rise and challenge of audience-driven advertising
Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own […]
Read More »Member blog - GfK - Developing programmatic strategies: the American and European approach
The old phrase ‘Europe is like the US, but three to five years behind’. Where have we heard this before? […]
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