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IAB Europe Releases 2026 State of Readiness Report Revealing AI Concerns, Regulatory Pressure and Broader Sustainability Priorities Across Digital Advertising

Lauren Wakefield
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04/03/2026
Brussels, Belgium, 4th March 2026 - IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
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IAB Europe Welcomes Digital Omnibus Ambition and Calls for Risk-Based Simplification

Lauren Wakefield
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23/02/2026
Brussels, Belgium, 23rd February 2026 – IAB Europe welcomes the European Commission’s ambition to simplify the EU digital acquis through […]
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Announcing the New Working Group Leads for Connected TV (CTV) and Addressability & Measurement

Lauren Wakefield
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02/02/2026
We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]
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IAB Europe Releases Updated Commerce (Incl. Retail) Media Standards & Flexi Ad Sizes Guidelines for Retail Media Networks

Lauren Wakefield
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22/01/2026
Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
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IAB Europe Announces Re-Election of Chair and Vice-Chair of the Retail & Commerce Media Committee

Lauren Wakefield
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21/01/2026
Brussels, Belgium, 20th January, 2026 - IAB Europe is delighted to announce that Jason Wescott and Patricia Grundmann have been […]
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IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

Lauren Wakefield
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15/01/2026
More than two-thirds of European digital advertising leaders expect investment or revenue to increase over the next 12 months Report […]
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Blog

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First Speakers & Full Agenda Revealed: The Great Debate on Retail Media

Lauren Wakefield
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17/03/2026
If Retail and Commerce Media are on your radar this year, this is one virtual event you’ll want to have […]
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Is CTV Now a Conversion Platform? A Q&A With Members of Our CTV Working Group

Lauren Wakefield
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11/03/2026
Connected TV (CTV) is rapidly becoming a measurable, performance‑driving channel, and this Q&A with experts from our CTV Working Group […]
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Driving Trust, Innovation, and Growth in Retail Media: Highlights from IAB Europe’s Q1 2026 Retailer Council Meeting

Nicole Laleva
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06/03/2026
On 3rd March, members of our Retailer Council gathered at the SMG headquarters in London for our first meeting of […]
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Retail Media Spotlight: Driving Change, Breaking Silos, and Shaping the Future in 2026

Nicole Laleva
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05/03/2026
As Retail & Commerce Media continues to evolve across Europe and beyond, 2026 is shaping up to be a pivotal […]
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Measurement That the Market Can Trust: Reflections from the IAB Europe Retailer Leaders Council

Amy Mazzola
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04/03/2026
On Tuesday 3 March 2026, the IAB Europe Retailer Leaders Council gathered in London for its first in-person meeting of […]
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[Guest Member Blog Post] How to Prepare for Social’s Programmatic Shift with DoubleVerify

Nicole Laleva
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02/03/2026
In this week's member guest blog post we hear from Tanisha Briere-Edney, Group Director, DoubleVerify, as she explores social media’s […]
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