Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

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IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

Lauren Wakefield
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29/05/2025
Brussels, Belgium, 29th May 2025 – IAB Europe has announced the official launch of its Retail Media Certification Programme for […]
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IAB Europe Welcomes New Board of Directors

Lauren Wakefield
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22/05/2025
Brussels, Belgium, 22nd May 2025 - IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, […]
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IAB Europe’s 2024 AdEx Benchmark Report: European Digital Advertising Market Surpasses €100bn for the First Time

Lauren Wakefield
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21/05/2025
Double-digit growth marks another year of acceleration, with Social, Video, and Retail Media leading the way. Brussels, Belgium, 21st May […]
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Three Takeaways For the TCF From This Week’s  Belgian Market Court Ruling, And What They Mean

Helen Mussard
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16/05/2025
This week, the Belgian Market Court ruling confirmed that IAB Europe was right to appeal the APD 2022 decision regarding […]
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Belgian Market Court Confirms Limited Role of IAB Europe In The TCF

Helen Mussard
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14/05/2025
BRUSSELS, BELGIUM - 14th May 2025: IAB Europe welcomes the ruling handed down today by the Belgian Market Court (part […]
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IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2025’ in Brussels

Lauren Wakefield
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11/04/2025
Industry leaders from Kraft Heinz, Belgium Media Group ROSSEL, Microsoft, Retail Media Works, and Final Upgrade AI are among the […]
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Blog

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That’s a Wrap! Check Out All of the Highlights From Interact 2025 in Brussels

Lauren Wakefield
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29/05/2025
From Brussels with clarity and purpose, Interact 2025 brought together the brightest minds in digital advertising for two days of […]
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Interact 2025 - Mainstage Morning Highlights

Lauren Wakefield
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29/05/2025
The energy in the room was electric as the Interact 2025 mainstage opened on 21st May 2025 in Brussels with […]
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Interact 2025 - Inspiring and Informative Afternoon Workshop Highlights

Lauren Wakefield
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29/05/2025
After a morning of big-picture insights on the mainstage, the afternoon workshops at Interact 2025 offered attendees the chance to […]
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Interact 2025 - Highlights From Our Deep-Dive Afternoon Masterclasses

Lauren Wakefield
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29/05/2025
As the day progressed, Interact 2025 shifted into a more focused gear with a series of expert-led afternoon masterclasses designed […]
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Beyond the Billion: What Europe’s €118.9bn Digital Ad Market Tells Us About the Future

Helen Mussard
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29/05/2025
The European digital advertising market has reached a significant milestone. According to the 2024 AdEx Benchmark Report, released by IAB […]
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Cannes is Calling: Meet the Team at Cannes Lions 2025

Lauren Wakefield
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27/05/2025
The digital advertising community is preparing to gather once again on the sun-soaked shores of the French Riviera for the […]
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