Interactive Advertising Bureau

News Room


News

VIEW ALL NEWS ARTICLES

IAB Europe Welcomes Digital Omnibus Ambition and Calls for Risk-Based Simplification

Lauren Wakefield
|
23/02/2026
Brussels, Belgium, 23rd February 2026 – IAB Europe welcomes the European Commission’s ambition to simplify the EU digital acquis through […]
Read More »

Announcing the New Working Group Leads for Connected TV (CTV) and Addressability & Measurement

Lauren Wakefield
|
02/02/2026
We are excited to introduce the newly appointed leads of two pivotal Working Groups within our Advertising & Media Committee: […]
Read More »

IAB Europe Releases Updated Commerce (Incl. Retail) Media Standards & Flexi Ad Sizes Guidelines for Retail Media Networks

Lauren Wakefield
|
22/01/2026
Driving Measurement Clarity and Scalable Activation Across Retail & Commerce Media Brussels, Belgium, 22nd January, 2026 - IAB Europe, the […]
Read More »

IAB Europe Announces Re-Election of Chair and Vice-Chair of the Retail & Commerce Media Committee

Lauren Wakefield
|
21/01/2026
Brussels, Belgium, 20th January, 2026 - IAB Europe is delighted to announce that Jason Wescott and Patricia Grundmann have been […]
Read More »

IAB Europe Releases Inaugural Attitudes to Digital Advertising Report, Revealing a Market in Transition

Lauren Wakefield
|
15/01/2026
More than two-thirds of European digital advertising leaders expect investment or revenue to increase over the next 12 months Report […]
Read More »

IAB Europe Welcomes IAB Tech Lab’s Agentic Roadmap for Digital Advertising 

Lauren Wakefield
|
09/01/2026
Brussels, Belgium, 9th January 2026 – IAB Europe welcomes the announcement by IAB Tech Lab of its Agentic Roadmap for […]
Read More »
1 2 3 75

Blog

VIEW ALL BLOG POSTS

Speakers Announced! Join Our Great Debate on Sustainability

Lauren Wakefield
|
25/02/2026
Sustainability is taking centre stage in digital advertising this March, and 2026 is the year to turn bold ideas into […]
Read More »

Retail Media Certification Expands to Australia: A Global Signal for Measurement Maturity

Lauren Wakefield
|
24/02/2026
Retail Media continues to scale across markets. Budgets are growing, expectations are tightening, and one issue keeps returning to the […]
Read More »

Where is Social Media Budget Really Going in Europe?

Lauren Wakefield
|
24/02/2026
Social media continues to be one of the fastest-growing channels in European advertising. According to our latest AdEx report, social […]
Read More »

What Will Shape Sustainability in Digital Advertising? A Q&A with the Chairs of Our Sustainability Standards Committee

Nicole Laleva
|
17/02/2026
As sustainability moves from ambition to expectation, the digital advertising industry faces a defining moment. Progress is being made, but […]
Read More »

Help Define the Future of Social Media Advertising in Europe

Lauren Wakefield
|
11/02/2026
Social media investment across Europe is adapting in response to shifting budgets, updated platform standards, greater scrutiny on media quality, […]
Read More »

Beyond a Ban: Designing Artificial Intelligence (AI) Policy for Organisational Growth

Lauren Wakefield
|
10/02/2026
Institutionally, we have moved past the initial phase of AI novelty. The conversation is no longer about whether to adopt […]
Read More »
1 2 3 122
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram