Interactive Advertising Bureau

News room

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

News

VIEW ALL NEWS ARTICLES

IAB Europe Announces First Speakers for Flagship Conference ‘Interact 2025’ in Brussels

Lauren Wakefield
|
11/04/2025
Industry leaders from Kraft Heinz, Belgium Media Group ROSSEL, Microsoft, Retail Media Works, and Final Upgrade AI are among the […]
Read More »

New IAB Europe Study Highlights Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

Lauren Wakefield
|
08/04/2025
Brussels, Belgium, 8th April 2025 – A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh […]
Read More »

IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

Lauren Wakefield
|
03/04/2025
Brussels, Belgium, 3rd April 2025 – IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]
Read More »

IAB Europe Announces New Chair and Vice-Chair of the Sustainability Standards Committee

Nicole Laleva
|
14/03/2025
IAB Europe is pleased to announce the election of Steffen Hubert, Associate Director & Sustainability Lead at ProSiebenSat.1, representing BVDW, […]
Read More »

IAB Europe Releases Latest Annual State of Readiness Report Highlighting Progress in Digital Advertising Sustainability

Lauren Wakefield
|
19/02/2025
68% of respondents think the industry should consider the carbon footprint of the consumption it drives Nearly half (48%) of […]
Read More »

IAB Europe Sends Feedback Paper to the EDPB after the Stakeholder Event Regarding the 'Consent or Pay' Models

Lauren Wakefield
|
16/01/2025
Brussels, Belgium, 16th January 2025 - IAB Europe, Alliance Digitale, BVDW, IAB Finland, IAB Ireland, IAB Italia, IAB Polska, IAB […]
Read More »
1 2 3 … 69

Blog

VIEW ALL BLOG POSTS

[Guest Member Blog Post] IAB In-Store Retail Media Standards: Advertima’s Best-In-Class Approach

Nicole Laleva
|
08/05/2025
In this week's Guest Member Blog Post, we hear from Andreas Sofos, Senior Director Data Science, Advertima as he shares […]
Read More »

Just 2 Weeks to Go: Secure Your Spot at Interact 2025 – 20% Off Ends Soon!

Lauren Wakefield
|
06/05/2025
The countdown is officially on! In just two weeks, our flagship event, Interact 2025, will bring together the brightest minds […]
Read More »

Innovation Spotlight at Interact 2025: Solutions That Will Define the Future of Digital Advertising

Lauren Wakefield
|
02/05/2025
Interact 2025 is right around the corner. To get you ready, we’re shining a light on some of the must-attend […]
Read More »

[Guest Member Blog Post] Retail Media to Gaming: 5 Things to Know from IAB UK's Digital Adspend

Lauren Wakefield
|
02/05/2025
In this week's Guest Member Blog Post, we hear from Tristan Veale, Insight Manager, IAB UK, as he shares the […]
Read More »

101 Guidance for Retailers New to Retail Media - A Q&A with members of Our Retail & Commerce Media Committee 

Lauren Wakefield
|
01/05/2025
As Retail Media cements its place as a core revenue stream for retailers and a must-have in brand marketing strategies, […]
Read More »

[Guest Member Blog Post] The Cost of Dull: How B2B Brands Are Missing Millions by Undervaluing Creative with TikTok

Lauren Wakefield
|
30/04/2025
In this week's member guest blog post we hear from Callum Smith, Head of Marketing Solutions EUI at TikTok, as […]
Read More »
1 2 3 … 102
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram