Interactive Advertising Bureau

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IAB Europe survey: What attitudes are shaping the future of programmatic advertising investment?

Bjorn Bojen
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06/06/2018
IAB Europe aims to understand the current drivers and concerns that are impacting programmatic investment in its latest Attitudes to […]

IAB Europe Press Release: Latest IAB Europe research highlights disparity between vision and reality in measurement of digital brand advertising campaigns

Bjorn Bojen
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05/06/2018
Brussels, 6 June 2018 - IAB Europe’s latest Digital Brand Advertising and Measurement Report demonstrates that advertisers, agencies, and publishers appreciate the […]

IAB Europe Webinar: Attitudes to Digital Video Advertising - Wednesday 13 June 16.00 CEST / 15.00 BST

Bjorn Bojen
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29/05/2018
Digital video advertising investment on mobile has overtaken desktop according to both advertisers and agencies in the second annual IAB […]

Winners announced for the MIXX Awards Europe 2018

Bjorn Bojen
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23/05/2018
Milan, 24 May 2018 - IAB Europe is pleased to announce the Winners of the 2018 MIXX Awards Europe: People Initiative, MediaCom, […]

Winners announced for the IAB Europe Research Awards 2018

Bjorn Bojen
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23/05/2018
Milan, 24 May - IAB Europe is pleased to announce the winners of its 2018 Research Awards; On Device Research, Inskin […]

European Digital Advertising market has doubled in size in 5 years

Bjorn Bojen
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22/05/2018
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012 Milan, 23 May 2018 – At its […]

IAB Europe Press Release: Different visions of digital to collide at IAB Europe Interact 2018

Bjorn Bojen
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20/05/2018
Brussels, 21 May 2018  - The future of the digital advertising industry, and by extension the internet, are up for […]

Legitimate interest and consent – can both legal states be declared in the Transparency & Consent Framework?

Bjorn Bojen
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14/05/2018
In our last blog ‘To be or not be’ we presented the duality of the ‘processor’ and ‘controller’ and how […]

Interact 2018: Rob Norman, Senior Advisor, GroupM and keynote speaker at IAB Europe's conference shares insights about the industry

Bjorn Bojen
|
14/05/2018
Held in Milan on 23-24 May, IAB Europe’s Annual 2-day conference Interact 2018 will feature contributions from all stakeholders with a […]
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