Interactive Advertising Bureau

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IAB Europe statement on media reports on supplementary submissions to EU data protection authorities by Brave

Bjorn Bojen
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28/01/2019
Brussels, 28 January 2019 - We have taken note of media reports regarding an update to complaints made by ad-blocking […]

Blog Series: “I’m a CMP. Am I doing it right?” #1 CMP Registration and CMP IDs – IAB Europe’s new blog series to help CMPs / Part 2

Helen Mussard
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14/01/2019
CMPs must register with IAB Europe and use their assigned ID Last week, IAB Europe communicated to Vendors and CMPs […]

Blog Series: Introducing “I’m a CMP. Am I doing it right?” - IAB Europe’s new blog series to help CMPs / Part 1

Helen Mussard
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11/01/2019
Things are going well, but there are opportunities for improvement Since its release in Spring 2018, the IAB Europe Transparency […]

IAB Europe Press Release: IAB Europe launches Connected TV White Paper The paper examines key opportunities and challenges such as growth of advertising, measurement and creativity

Bjorn Bojen
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06/12/2018
Brussels, 6 December - IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is today launching a […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 5

Bjorn Bojen
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06/12/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]

Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 4

Bjorn Bojen
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27/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency & Consent Framework. […]

IAB Europe White Paper: Programmatic Native Advertising

Bjorn Bojen
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26/11/2018
Native advertising spend is expected to reach $85.5 billion by 2020, double the current level. Indeed, the growth of digital […]

IAB Europe Survey: What is driving digital video advertising adoption

Bjorn Bojen
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23/11/2018
Digital video advertising is experiencing strong growth; spend in digital video advertising grew by more than 30% and programmatic video […]

IAB Europe Press Release: IAB Europe publishes first edition of the Human Capital in the Digital Environment Report

Bjorn Bojen
|
21/11/2018
Brussels, 21 November 2018 – IAB Europe has today published the inaugural edition of the Human Capital in the Digital […]
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