Interactive Advertising Bureau

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IAB Europe Press Release: Mobile Ad Spend Crosses €10bn Mark in First Half of 2018, Latest AdEx Benchmark Study Reveals

Bjorn Bojen
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12/11/2018
Brussels, 12 November 2018 - IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 […]

IAB Europe Press Release: Global Network of IABs holds annual meetings as industry GDPR compliance standard reaches new milestones

Bjorn Bojen
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08/11/2018
        Brussels, London, 8 November 2018-- The global community of national IABs, the digital advertising industry’s leading […]

IAB Europe and Digital Communications Institute enter collaboration to support programmatic training in the Adriatic region

Bjorn Bojen
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17/10/2018
Brussels, Belgrade, 18 October 2018 – IAB Europe and Digital Communications Institute have signed an agreement for the distribution of […]

IAB Europe Press Release: IAB Europe's Board of Directors appoints Wlodzimierz Schmidt, President & CEO of IAB Poland, as Chairman of the Board ad interim

Bjorn Bojen
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02/10/2018
Brussels, 3 October 2018 - IAB Europe’s Board of Directors just appointed Wlodzimierz Schmidt, President & CEO of IAB Poland, as […]

Minor Update to the Policies of the IAB Europe Transparency & Consent Framework relating to CMPs

Bjorn Bojen
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02/10/2018
IAB Europe has published a minor change affecting the Policies of the IAB Europe Transparency & Consent Framework (“Framework”) on […]

IAB Europe Webinar Recording: The IAB Europe Transparency & Consent Framework - A complete overview

Bjorn Bojen
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30/09/2018
The IAB Europe Transparency & Consent Framework is an open-source, not-for-profit industry standard that helps all parties in the digital advertising chain […]

IAB Europe Press Release: IAB Europe endorses Code of Practice on Disinformation

Bjorn Bojen
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25/09/2018
Brussels, 26 September 2018 – The full version Code of Practice on Disinformation, drawn up in a process in which […]

IAB Europe GIG: Working Paper on Data Subject Requests

Bjorn Bojen
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18/09/2018
Traditionally, the digital marketing industry collects and uses Pseudonymous Data for its services. Often, these technology companies also do not […]

IAB Europe Press Release: Latest IAB Europe research reveals in-house is now the favoured model for advertiser programmatic buying and two thirds of display ad spend in Europe is now traded programmatically

Bjorn Bojen
|
11/09/2018
Cologne, 12 September 2018 – AT DMEXCO today, IAB Europe released two new research reports providing insight into the programmatic […]
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