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IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

Helen Mussard
|
09/09/2020
CALL TO ACTION FOR ALL STAKEHOLDERS TO ADOPT SPO AS A CORE BUSINESS FUNCTION 9th September, Brussels, Belgium: IAB Europe, the […]

IAB Europe: Market Is Ready For The Transparency & Consent Framework (TCF) v2.0 Switchover On 15th August

Helen Mussard
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12/08/2020
OVER 500 VENDORS AND 70 CMPs WILL WORK WITH TCF v2.0 12th August 2020, Brussels, Belgium: IAB Europe, the leading […]

IAB Europe In Partnership With IAB Tech Lab Launches IAB Privacy Lab

Helen Mussard
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06/08/2020
NEW PRIVACY SERVICES & SOLUTIONS FOR NATIONAL IABS 6th August 2020, Brussels, Belgium: IAB Europe, the leading European-level industry association […]

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

Helen Mussard
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24/07/2020
INDUSTRY EXPERTS COLLABORATE FOR PAN-EUROPEAN DEFINITIONS 24th July 2020, Brussels, Belgium: IAB Europe, the leading European-level industry association for the […]

IAB Europe Releases Full 2019 AdEx Benchmark Report

Marie-Clare Puffett
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15/07/2020
DETAILS ALL FACTORS CONTRIBUTING TO 12.3% ANNUAL GROWTH INCLUDES MARKET BREAKOUTS FOR SOCIAL AD SPEND FOR FIRST TIME Brussels, Belgium, […]

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marie-Clare Puffett
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03/07/2020
Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on the AppStore by limiting the […]

IAB Europe releases annual Attitudes to Digital Video Advertising Report

Marie-Clare Puffett
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02/07/2020
Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked as key drivers for future […]

Xandr and IAB Europe Release Connected TV Insider Report

Helen Mussard
|
18/06/2020
CTV ADVERTISING SHOWS PROMISE IN EUROPE London, June 18, 2020 – Xandr, AT&T’s advanced advertising company, in partnership with the […]

IAB Europe Releases a Buyer's Guide To Connected TV

Marie-Clare Puffett
|
17/06/2020
AUTHORED BY INDUSTRY LEADERS FROM ACROSS EUROPE PROVIDES FIRST EUROPEAN-LEVEL DEFINITIONS FOR CONNECTED TV 17th June 2020, Brussels, Belgium: IAB […]
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