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Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds

Marie-Clare Puffett
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14/07/2022
98% of buyers agree that buying inventory in a quality media environment is important 92% prefer to spend their advertising […]

IAB Europe Releases Full 2021 AdEx Benchmark Report To Reveal Digital Advertising Market Size

Lauren Wakefield
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28/06/2022
Report details all factors contributing to 30.5% annual growth All 28 markets recorded double-digit growth Brussels, Belgium, 28 June 2022 […]

IAB Europe Declares Formal Endorsement of the Strengthened Code of Practice on Disinformation

Lauren Wakefield
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16/06/2022
16 June 2022, Brussels, Belgium - IAB Europe today declared its formal endorsement of the strengthened Code of Practice (CoP) […]

IAB Europe AdEx 2021 Benchmark Study Reveals Double-Digit Digital Advertising Growth Across All Markets

Lauren Wakefield
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25/05/2022
European Digital Advertising Market Grew by 30.5% to achieve €92bn Turkey Achieved 99.7% Market Growth Audio Grew By 50.2% Across […]

Shortlist of Finalists Announced for IAB Europe’s Prestigious MIXX and Research Awards

Georgia Cook
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17/05/2022
Brussels, 17th  May 2022 - IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is […]

B2B Marketing Expo Discount for IAB Europe Members

Georgia Cook
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05/05/2022
IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at London’s ExCeL. The event connects […]

IAB Europe Reacts to the Political Agreement on the DSA

Lauren Wakefield
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25/04/2022
25 April 2022, Brussels, Belgium - IAB Europe welcomes the Council and European Parliament on the political agreement reached on […]

Belgian DPA (“APD”) Decision on IAB Europe and the TCF: IAB Europe Submits Action Plan, A Key Milestone in the Process

Georgia Cook
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01/04/2022
1st April, Brussels, Belgium - As part of its regular communication to the market on the Belgian Data Protection Authority […]
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