The 2023 Winners are out! Find out who won an award here.
View the Shortlisted entrants here.
The winners were announced at IAB Europe’s flagship event ‘Interact’ which took place in Madrid on the 23rd and 24th May. Find out more about Interact here.
The IAB Europe Research Awards recognise and showcase the great European digital research projects and the contribution they have made to the development of the digital advertising industry.
Winning projects will become part of the IAB Europe Knowledge Hub, a well regarded library of resources for industry professionals to use in their strategies and daily work.
View the 2022 winners here.
RESEARCH AWARDS CATEGORIES
For further information on the category descriptions and judging criteria, please refer to the entry notes.
- Brand Advertising Effectiveness
- Consumer Attitudes and Behaviour
- Cross-Media Measurement
- Digital Advertising Formats
- Data Effectiveness
- Research Innovation
- Audience Measurement
- Best Use of Research Budget
- Digital Advertising and Marketing Industry Insights
- [NEW] Sustainability Measurement
Research Awards Jury
Chair -
Kristanne Roberts
Product Management Director for Kantar Marketplace
Kristanne is a Product Management Director for Kantar Marketplace. She has over 10 years experience in marketing, PR and research, managing global clients and measurement practices. In the last 9 years with Kantar Kristanne has held various roles from project management to sales, and is currently responsible for the development of media and creative solutions on Kantar’s automated research platform Kantar Marketplace.
Anna
Sakowicz
Chief Data & Analytics Officer, Publicis Groupe Poland, General Manager, YOTTA
She has worked in the marketing communication market for the past 20 years+, specifically with issues regarding internet marketing. At present, as the Chief Data & Analytics Officer she is responsible for Publicis Groupe Poland’s data, analytical research and technological competences.
From the beginning of her professional career to 2013, she worked with the Mindshare media house, most recently as Invention Partner and Management Board Member.
She joined Starcom MediaVest Group in 2013 as the Chief Digital Officer. Along with the founding of Publicis Media (2016) she took over the position of Chief Digital, Data & Analytics Officer. As a Management Board Member, she was responsible for the development and integration of competences: Data & Technology & Innovation, Analytics & Insights, Performance & Content.
In October 2018 she joined Publicis Groupe Poland management board as the Chief Data & Analytics Officer. She is also General Manager for Data Science practice managing team of more than 80 experts from different aspects of data management.
She is a lecturer at the Warsaw School of Economics, a permanent speaker at the most important industry conferences and workshops and she is also a jury member in advertising competitions (including Mixx Awards, Effie).
In 2011 she received the title of “Person of the Year” in the internet industry, granted by the Internet Advertising Bureau (IAB). She was also shortlisted in Businesswoman of the Year 2016 contest.
She is an economist by education – a graduate of the Banking and Finance Faculty as well as the Marketing and Marketing Strategies post graduate course at the Warsaw School of Economics.
David
Goddard
Vice President, Business Development, DoubleVerify
David is DoubleVerify’s Vice President, Business Development, based in the London office and is responsible for expanding partnerships with digital media and technology companies.
DoubleVerify is the leading independent platform for digital media measurement software and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem, helping to build a better industry.
David is also a former Chair of IAB Europe Programmatic Trading Committee (2019-21), a multi-stakeholder group which aims to increase understanding of the programmatic ecosystem, the impact it is having on digital advertising and influence industry initiatives to improve.
Prior to DoubleVerify, David spent almost 6 years at BBC Global News and BBC Studios (formerly known as BBC WorldWide), as Vice President Global Programmatic Strategy & Commercial Development - leading a global team of programmatic specialists tasked with driving revenue growth through sales, business development and strategic partner management.
Georgia
Zacharaki
Digital Strategy & Innovation Director at Tempo OMD
Georgia is the Digital Strategy & Innovation Director at Tempo OMD, the biggest media and marketing performance company in Greece.
Acquiring deep knowledge of consumer behavior and habits as a researcher professional enables her to apply with an “insight eye” a holistic digital communication approach helping clients to build their brands and grow their businesses in the rapidly changing communications landscape.
A serial award winner professional – 30+ awards in the last 3yrs - and a qualified digital marketing trainer, with 19 years of experience in advertising and marketing.
A qualified Digital Marketing trainer at DIMAQ & Knowcrunch, providing advanced skills to help modern marketers succeed.
Mentor at ACEin - Athens Center for Entrepreneurship and Innovation of the Athens University of Economics and Business.
A skilled public speaker participating in the largest marketing and advertising conferences.
Studied Statistics & Marketing in Athens University of Economics and Business
Vanessa
Turner
Director, Measurement & Insights, Integral Ad Science
I’m a digital marketing professional and measurement specialist with over 15 years of experience. I enjoy making measurement FUN and helping clients understand complex data points to gain insights for future advertising.
Artur
Semionov
Director of Product & Innovation, Xaxis EMEA
Artur is a Director of Product and Innovation at Xaxis EMEA with over 8 years of experience in programmatic. In his role, Artur works across a range of projects driving innovation regionally and globally for Xaxis. His team and him are responsible for building solutions specifically tailored for client needs, thus, helping them achieve their desired business outcomes from their digital investments and then scaling these solutions across the region.
Coming from an operational background with a strong interest in new emerging technologies, Artur is focused on driving the understanding of these technologies and the opportunities they bring to advertisers.
He has previously participated in IAB Europe’s Virtual Programmatic Day, joined a panel at Digital Audio Day to discuss ‘The Future of Audio – Innovations and Creativity’ and contributed to the first European-level buyer’s guide to digital audio.
Maria Shcheglakova
EMEA Marketing Director at PubMatic
Maria Shcheglakova is a seasoned marketer and business strategist with a track record of driving successful B2B marketing programs for technology companies. She joined PubMatic in January 2020 and she is responsible for all aspects of corporate marketing strategy, sales enablement, brand development, events and communications across the EMEA region.
Prior to joining PubMatic, Maria has held several positions in marketing across the technology and media sector, including Videology, Hybrid Theory, Wavemaker, Mindshare. She earned her master’s degree in international marketing from London South Bank University in London. When not leading the marketing team, Maria enjoys her second job of being a mom to one young boy.
Louise
Twycross-Lewis
Head of Insight at PHD
Louise has over 20 years of experience in media research, having held positions at Granada, Mirror Group Newspapers, IPC Media, MEC/Wavemaker and is currently at PHD UK.
As PHD’s Head of Insight, Louise leads a team of highly talented researchers to redefine the role of insights in modern communications planning. Recently the team has been proud to launch ‘Project DeLorean’, which quantifies the effectiveness of creative media ideas, and they celebrate the continued award-winning success of PHD’s Mental Availability study. Prior to this Louise also led on key projects including IPC’s Origin Panel, MEC’s Project Slipstream and Wavemaker’s WM Momentum.
Louise is experienced in delivering quantitative and qualitative research solutions and championing the use of various data sources to generate insights to better understand consumer motivations and decision-making. She has worked across a wide range of new business and client projects over the course of her career including research for VW, Etsy, LG, Proctor & Gamble, Nestle, Chanel, Beiersdorf, BMW and the Royal Navy.
Louise’s industry commitments include 6 years on the Media Research Group, and speaking at IPA and MediaTel events. Her work to champion cultural and ethnic diversity was recognised in the 2019 and 2020 EMpower Ethnic Minority Role Model Lists.
Emmanuel Josserand
Brand, Agency and Industry Relations, FreeWheel (Comcast)
Emmanuel oversees engagement with media agencies, brands and industry bodies at FreeWheel – driving alignment between the buy-side and sell-side requirements in the premium TV advertising ecosystem. In this capacity, Emmanuel leads the FreeWheel Council for Premium Video Europe, bringing together broadcasters, telco- and pay TV operators. He also heads up Comcast Advertising's Agency Leadership Council in Europe, a forum of buy-side television and digital experts - including senior executives across the major and independent agencies - to exchange ideas, thought leadership and to advance the TV industry as a whole.
Phil
Sumner
VP Research Operations, Teads
Phil leads Global Research Operations at Teads. Over 2022, he's been heavily involved in rolling out Teads' Attention Program to help Advertisers start to reap the benefits of attention metrics in the real world. Phil also leads various initiatives across Teads such as integrations with media planning tools, incremental reach measurement and brand lift. Prior to this, Phil headed up research in northern Europe for Teads and also CPG measurement globally. Prior to Teads, Phil worked at Nielsen for 11 years in a variety of commercial roles in both Europe and APAC helping to launch digital currencies and measurement tools such as Digital Ad Ratings.
Diego
Esgueva
Jiménez,
Research & Insights Partner, TikTok
Diego joined TikTok 2 years ago and he is the Research & Insights Partner for Spain, although he is also leading some regional projects for Europe. His research work is about creating knowledge to make advertising more joyful for consumers and rewarding for clients. Prior to TikTok, he worked for Nielsen for 14 years in the Consumer Research area.
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Virginia
Alvarez
Head of Insights and Effectiveness, EMEA for Wunderman Thompson Data
Operating out of the London office, Virginia is the Head of Cognitive Intelligence EMEA for Wunderman Thompson Data .
The EMEA Cognitive Intelligence Practice builds on the company’s years of success and experience in North America, in using artificial intelligence (AI) and psychological understanding to help brands develop a more empathetic and customer-centric audience strategy that takes consumers’ changing motivational mindsets into consideration.
Virginia, a media and research agency veteran, joined Wunderman Thompson Data in January 2021 with the responsibility of launching and driving this pioneering practice in the EMEA region. Prior to this, she worked as the Executive Director: Insights at OMD and has over 20 years’ experience across media and research agencies including Ipsos, TNS, Mindshare, and Omnicom Media Group (OMG).
Virginia has worked with iconic international brands and was involved the 2021 Wunderman Thompson’s Inspire InFocus study, the world’s largest consumer study on inspiration to date.
Her brilliant work has been recognised with awards from IAB Europe, for Best Consumer Understanding and OMD RetAIl Revolution in 2018 and 2020, respectively. She is passionate about understanding consumers’ behaviour and motivations and believes that you can learn something from absolutely everyone.
Hannah
Bewley
Senior Research & Measurement Manager, IAB UK
Hannah has been at IAB UK for the last ten years working as a key part of the IAB UK’s Research and Measurement team. She has played a significant role in IAB UKs research initiatives including the Digital Adspend Study, the Measurement Toolkit and Powering Up. Prior to the IAB Hannah worked at the Central Office of Information, evaluating large government communication campaigns.
Selma
Ali
Director, Global Data Solutions, Yahoo Inc
I have been working in media research for over 20 years, spending 10 years in TV working for ITV, Virgin Media and then the next 10 years+ in digital starting off at Microsoft then AOL and now Yahoo Inc. My experience covers media and brand measurement, 1st & 3rd party insights and thought leadership studies.
At Yahoo I oversee the Measurement team working with brands and adtech on solutions to measure ROI on campaigns across digital, DOOH, CTV and Immersive experiences, as well as running many of our thought leadership studies into emerging tech solutions. I also serve on the IAB UK Research Strategy Council.
Phil
Robinson
Head of Data Science and Insight EMEA, Bloomberg Media Group
An accomplished data science, research and insight leader experienced in combining traditional research methods with data analytics to answer complex business problems.
Phil currently leads Data Science and Insights for Bloomberg Media across EMEA. He spends most of the time understanding audience behaviour and brand performance to ensure all marketing recommendations are based on data-led insights. He is a big advocate of data-informed storytelling and promotes a data-driven mentality.
Phil began his career at Kellogg's, building econometric models to quantify sales impact and marketing ROI across the entire portfolio. The bright lights of London soon called him, gaining brand strategy knowledge through leading international branding agency Design Bridge and most recently developed international award-winning research to validate the commercial model and corporate strategy at News UK.
Cian
Corbett
Digital Content Marketing Manager AIB
Cian Corbett is a Digital Marketing Strategist, Lecturer and Digital Content Marketing Manager for AIB, Ireland largest Financial Institute servicing over 2.5m customers. Cian leads a team of Digital Content Specialists and the in-house Design Team to create data-lead and data-fed content that performs across Homes, Personal and Business products. AIB’s digital and social output aims to create that valuable connection, bringing the brand purpose to life by ensuring our content educates, empowers, and inspires our online community.
Tickets & Information
To take advantage of the early bird discount for both Interact and the Gala dinner; where the winners of the awards are announced. Buy your ticket here!
Sponsors
We have lots of sponsorship opportunities available for our 2023 Awards and Interact conference. If you are interested in partnering with us, please contact Helen Mussard ( mussard [at] iabeurope.eu )
Frequently Asked Questions
The early bird entry fee (enter by Friday 10th March) is €250 (excl. VAT) for entering a campaign in one category; €150 (excl. VAT) for entering the same campaign in additional categories.
The regular entry fee is (from 11th March to Friday 14th April): €400 (excl. VAT) for entering a campaign in one category; €250 (excl. VAT) for entering the same campaign in additional categories.
Entrants from the smaller European markets can take advantage of the early bird entry fee throughout the competition. The definition of a ‘small market’ is a market with a total digital ad spend revenue of €0.6bn or less as per our AdEx Benchmark 2021 Report. The markets are:, Bulgaria, Croatia, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia.
Please note, we are not currently accepting any entries from Russia or Belarus due to our suspension of all cooperation with IAB Russia and Belarus (see IAB Europe statement here).
Early bird deadline: 17th March
Regular deadline: 14th April
Yes, as long as the campaign has been entered into a local MIXX Awards, or equivalent, competition.
Yes, we welcome campaigns that have been entered into other awards competitions.
All European campaigns that have been entered into another national or international award competition from 2021 to present can be entered.
A discount is available for entering a campaign into more than one category (see fees under question one). It is not possible to get a discount for entering multiple campaigns.
Yes, you can enter each campaign into multiple categories. There is a discounted fee for each additional category (see entry fees under question 1). If you would like to enter the same project into multiple categories, please use the same details and materials for each category. If you wish to tailor the details according to each category, then please submit these as a separate entry.
The entry form asks for a campaign summary as well as details of:
- The objectives and strategy
- The media and execution
- The creative
- Any innovation in the campaign
- The campaign results
Entrants are also required to upload a supporting video which should:
- Be no longer than 3 minutes
- Be in a .mp4 format
- explain the campaign and showcase the creative
- be in English or have English subtitles
The judges will give a score against each criteria for each entry as per the criteria outlined in the entry notes. These factors are then combined to create a total score for each entry. All judges' scores are totaled and the highest scoring entries will determine the shortlist. The judges will then meet to discuss the highest scoring entries and then agree on winners for each category.
Please contact the IAB Europe team who will discuss this with you.
The shortlist will be published W/C 15th May.
Gold, Silver and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year.
The 2023 winners will be announced at the awards ceremony which is part of IAB Europe’s annual Interact conference taking place on 23-24 May in Madrid.
You can view videos of the 2022 winners here.
You can also watch short webinar recordings of some of the 2022 winners via the following links:
