Interactive Advertising Bureau

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AI Spotlight: Catch Up on the Latest AI Insights in Digital Advertising & Discover How to Get Involved

Lauren Wakefield
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07/07/2025
Artificial Intelligence continues to reshape the digital advertising landscape, unlocking new opportunities, raising fresh challenges, and sparking important conversations across […]

How Can Retail Media Networks Bridge the Gap Between Trade/Merchandising and Marketing? A Q&A with Members of our Retail & Commerce Media Committee

Lauren Wakefield
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07/07/2025
Retail Media Networks (RMNs) are revolutionising how trade, merchandising, and marketing collaborate to drive sales, shopper engagement, and brand objectives. […]

Accelerating Retail & Commerce Media Standards: Key Highlights from Our Third Workshop with Unlimitail in Paris

Lauren Wakefield
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04/07/2025
On 1st July, we hosted our third Retail Media Standards Workshop in Paris, generously supported by Unlimitail. Building on the […]

Help Shape the Future of AI in Digital Advertising - Take Our Short Survey

Lauren Wakefield
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03/07/2025
Artificial Intelligence is rapidly transforming the digital advertising ecosystem, and we want to understand its impact, directly from you. Our […]

Raising the Bar in Retail Media: Why Standards and Certification Matter More Than Ever

Lauren Wakefield
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01/07/2025
In this article, Jason Wescott, Global Head of Commerce Solutions at WPP Media & Chair of our Retail & Commerce […]

Inside IAB Europe’s June Policy Update: Highlights from ‘Policy Matters’

Helen Mussard
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26/06/2025
Every month, we deliver Policy Matters, an exclusive newsletter for our members that distils the most pressing policy developments impacting […]

Driving Progress: Key Updates from Our Advertising & Media Committee

Lauren Wakefield
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26/06/2025
Since its formation in March 2025, our Advertising & Media Committee (AMC) has rapidly grown into a dynamic forum for […]

Wrapping Up Cannes Lions 2025: Highlights from Our Week on the Riviera

Lauren Wakefield
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25/06/2025
As the sun sets on another inspiring Cannes Lions, we’re proud to reflect on a week filled with powerful conversations, […]

Cannes Through Fresh Eyes: Insights, Connections & that Riviera Magic

Lauren Wakefield
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25/06/2025
In this post, our Marketing & Communications Director, Lauren Wakefield, shares her first-hand experience from this year’s Cannes Lions, offering […]
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