Interactive Advertising Bureau

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Measurement, Standards, and the Road Ahead for Retail Media: Reflections from Our Paris Breakfast Roundtable

Lauren Wakefield
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23/07/2026
On 16th July, two days after Bastille Day and in the middle of a Parisian summer that was doing its […]

MIXX Awards Europe 2026 Entry Deadline Extended to 31st July

Lauren Wakefield
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22/07/2026
Some Stories Are Worth Telling Properly Great campaigns deserve more than a last-minute awards entry. That's why we've extended the […]

IAB Europe and TikTok Roundtable Explores How Modern Marketing Can Power ROI in an AI-First Era

Lauren Wakefield
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21/07/2026
On 2nd July, IAB Europe hosted a roundtable in partnership with TikTok, bringing together senior industry leaders to explore how […]

Once In, Always In: The Promise Behind This Year's MIXX Awards Europe

Lauren Wakefield
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21/07/2026
In this blog post, our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, shares what lies behind the Once In, […]

[Guest Member Blog] Europe's Marketers Just Told Us What They Value Most In Measurement. It Wasn't Accuracy

Nicole Laleva
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20/07/2026
In this week’s Guest Member Blog post, we hear from Andreea Mandeal, Chief Marketing Officer at iubenda, who explores why […]

MIXX Awards: The Value of Awards & Tips for a Winning Campaign

Nicole Laleva
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16/07/2026
Awards occupy a particular position in our industry. People hold a range of views on them, shaped by different experiences. […]

Beyond the Boom: What's on the Agenda at the Retail Media Impact Summit 2026

Nicole Laleva
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15/07/2026
Retail Media has moved from an emerging opportunity to one of digital advertising's most important growth drivers. Across Europe, retailers […]

What Our Judges Look For: Advice From the MIXX Awards Europe 2026 Jury

Nicole Laleva
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15/07/2026
Every year, the MIXX Awards Europe jury reads through hundreds of entries looking for the same thing: work that holds […]

Join the IAB Europe Team as Our Next Public Policy Intern

Nicole Laleva
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14/07/2026
Are you looking to start a career in EU public affairs? Are you seeking a flexible, hybrid traineeship where you […]
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