Interactive Advertising Bureau

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Your Input Matters - Participate in the Latest Edition of Our State of Readiness Sustainability in Digital Advertising Survey

Lauren Wakefield
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20/11/2025
Our Sustainability Standards Committee is excited to share that the fourth annual State of Readiness Survey is now open for […]

Speakers Announced! Join Us for Our Latest Virtual Programmatic Day - H2 2025

Lauren Wakefield
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19/11/2025
Programmatic advertising is constantly changing with new technologies emerging, and rising expectations around transparency and efficiency. On 26th November at […]

The Digital Fairness Act and the EU’s Simplification Paradox

Lauren Wakefield
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19/11/2025
Our Public Policy Manager, Inés Talavera de la Esperanza, shares her thoughts on the Commission's newly published Consumer Agenda for […]

Weekly Wrap-Up: Reflections from the Retail Media Impact Summit

Lauren Wakefield
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07/11/2025
It’s been a little while since we gathered in Amsterdam for our Retail Media Impact Summit. But the conversations are […]

Future-Proof Your Digital Advertising Skills - Sustainability Expertise as a Business Advantage

Lauren Wakefield
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05/11/2025
With COP30 taking place next week in Brazil, global attention is once again turning to the urgent need for collective […]

Retail Media Impact Summit Q&A: AI’s Transformative Role in Retail Media with Moloco

Lauren Wakefield
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05/11/2025
In September, we hosted our inaugural Retail Media Impact Summit in the heart of Amsterdam. A landmark event that brought […]

Advancing Incrementality Measurement: Insights from the Retail Media Impact Summit & Next Steps

Lauren Wakefield
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03/11/2025
At our Retail Media Impact Summit in Amsterdam, one of the most thought-provoking sessions tackled a critical and often debated […]

Key Takeaways from Our First-Ever Connected TV (CTV) Workshop in Brussels

Lauren Wakefield
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03/11/2025
On 21st October, we hosted our first-ever Connected TV (CTV) Workshop in Brussels, bringing together sell-side experts from EGTA, Amazon, […]

From Pressure to Performance: Driving Retail Media Growth in a Shifting Landscape - A Q&A with Our Retail & Commerce Media Committee

Lauren Wakefield
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23/10/2025
The Retail Media landscape is undergoing a rapid and fundamental shift. Once a quiet revenue stream, Retail Media Networks (RMNs) […]
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