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Retail Media's Next Chapter: Insights from Our Retail & Commerce Media Committee Spotlights 

Lauren Wakefield
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05/10/2026
Retail Media has outgrown the sponsored product listing. This year, members of IAB Europe's Retail & Commerce Media Committee used […]

Data Clean Rooms for Retail and Commerce Media: Two Guides, One Journey

Lauren Wakefield
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29/09/2026
Data clean rooms have become core infrastructure for Retail and Commerce Media. They let retailers, brands and agencies combine first-party […]

Retail Media in Europe: €32.7 billion by 2030, built on the strongest intent in digital

Nicole Laleva
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24/09/2026
Dr Daniel Knapp, Chief Economist at IAB Europe, presented Retail Media State of Play in Europe: Growth Between "Basics" and […]

Retail Media Spotlight: Amsterdam Awaits 

Nicole Laleva
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23/09/2026
There’s a lot happening in Retail & Commerce Media as we head into the final stretch of 2026. With just […]

What a Ticket to the MIXX Awards Europe Ceremony Actually Buys

Amy Mazzola
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21/09/2026
We announced our 2025 winners on 27th November at a virtual ceremony, and it did what it needed to do. […]

Trust at Scale: What We Learned About Building a Responsible Creator Economy in Europe

Nicole Laleva
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17/09/2026
The creator economy continues to grow in reach, influence and investment, but with that growth comes a bigger question: how […]

In-Store Retail Media Measurement Proposals Open for Public Comment

Lauren Wakefield
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17/09/2026
As Retail Media continues to grow, consistent and transparent measurement is increasingly important for building confidence across retailers, brands, agencies […]

First Draft Travel Media Measurement Addendum Open for Public Comment 

Lauren Wakefield
|
17/09/2026
As Commerce Media expands into new sectors, consistent measurement practices are essential to providing advertisers and media owners with greater […]

Content & Connections - Meet the IAB Europe Team at DMEXCO 2026

Lauren Wakefield
|
16/09/2026
With DMEXCO 2026 right around the corner, we're gearing up for an exciting lineup of sessions and opportunities to connect […]
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