Interactive Advertising Bureau

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Measurement That the Market Can Trust: Reflections from the IAB Europe Retailer Leaders Council

Amy Mazzola
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04/03/2026
On Tuesday 3 March 2026, the IAB Europe Retailer Leaders Council gathered in London for its first in-person meeting of […]

[Guest Member Blog Post] How to Prepare for Social’s Programmatic Shift with DoubleVerify

Nicole Laleva
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02/03/2026
In this week's member guest blog post we hear from Tanisha Briere-Edney, Group Director, DoubleVerify, as she explores social media’s […]

Welcoming Our New Member: A Q&A with Booking.com

Lauren Wakefield
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26/02/2026
We’re delighted to welcome Booking.com as a new member of IAB Europe, marking an exciting step forward as we continue […]

Speakers Announced! Join Our Great Debate on Sustainability

Lauren Wakefield
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25/02/2026
Sustainability is taking centre stage in digital advertising this March, and 2026 is the year to turn bold ideas into […]

Retail Media Certification Expands to Australia: A Global Signal for Measurement Maturity

Lauren Wakefield
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24/02/2026
Retail Media continues to scale across markets. Budgets are growing, expectations are tightening, and one issue keeps returning to the […]

Where is Social Media Budget Really Going in Europe?

Lauren Wakefield
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24/02/2026
Social media continues to be one of the fastest-growing channels in European advertising. According to our latest AdEx report, social […]

What Will Shape Sustainability in Digital Advertising? A Q&A with the Chairs of Our Sustainability Standards Committee

Nicole Laleva
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17/02/2026
As sustainability moves from ambition to expectation, the digital advertising industry faces a defining moment. Progress is being made, but […]

Help Define the Future of Social Media Advertising in Europe

Lauren Wakefield
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11/02/2026
Social media investment across Europe is adapting in response to shifting budgets, updated platform standards, greater scrutiny on media quality, […]

Beyond a Ban: Designing Artificial Intelligence (AI) Policy for Organisational Growth

Lauren Wakefield
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10/02/2026
Institutionally, we have moved past the initial phase of AI novelty. The conversation is no longer about whether to adopt […]
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