Interactive Advertising Bureau

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[Guest Member Blog Post] Rethinking Risk in News: Driving Performance Without Compromising Suitability with IAS

Lauren Wakefield
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12/10/2026
In this blog post, Nick Welch, Senior Director, Programmatic and Sell-side Development, EMEA, Integral Ad Science explores s why advertisers […]

That's a Wrap! Retail Media Impact Summit 2026 Brings Over 200 Industry Leaders Together in Amsterdam

Lauren Wakefield
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09/10/2026
What a day! On 7th October, over 200 senior leaders from across Europe's Retail and Commerce Media ecosystem came together […]

Beyond the Boom: Two Days of Retail Media Insights, Collaboration and Big Conversations in Amsterdam

Lauren Wakefield
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08/10/2026
From candid conversations over brunch to industry collaboration and a sold-out Summit, Amsterdam brought the Retail Media community together for […]

Get Retail Media Ready for 2027: New Retail Media Essentials Training Dates Announced

Lauren Wakefield
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06/10/2026
The Retail Media opportunity is huge, but making the most of it requires the right knowledge, skills and understanding across […]

Retail Media's Next Chapter: Insights from Our Retail & Commerce Media Committee Spotlights 

Lauren Wakefield
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05/10/2026
Retail Media has outgrown the sponsored product listing. This year, members of IAB Europe's Retail & Commerce Media Committee used […]

Data Clean Rooms for Retail and Commerce Media: Two Guides, One Journey

Lauren Wakefield
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29/09/2026
Data clean rooms have become core infrastructure for Retail and Commerce Media. They let retailers, brands and agencies combine first-party […]

Retail Media in Europe: €32.7 billion by 2030, built on the strongest intent in digital

Nicole Laleva
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24/09/2026
Dr Daniel Knapp, Chief Economist at IAB Europe, presented Retail Media State of Play in Europe: Growth Between "Basics" and […]

Retail Media Spotlight: Amsterdam Awaits 

Nicole Laleva
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23/09/2026
There’s a lot happening in Retail & Commerce Media as we head into the final stretch of 2026. With just […]

What a Ticket to the MIXX Awards Europe Ceremony Actually Buys

Amy Mazzola
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21/09/2026
We announced our 2025 winners on 27th November at a virtual ceremony, and it did what it needed to do. […]
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