Interactive Advertising Bureau

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Join Our Sustainability Standards Committee's #GreenByDesign Earth Day Challenge

Lauren Wakefield
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16/04/2026
With Earth Day just around the corner on 22nd April, it’s the perfect moment to take small, meaningful steps towards […]

Reflections from New York: Commerce Media’s Inflection Point

Lauren Wakefield
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16/04/2026
Our Senior Director, Industry Development & Marketing, Marie-Clare Puffett, headed across the pond to New York this week for the […]

[Guest Member Blog] Consent is a Media Performance Lever with iubenda

Nicole Laleva
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15/04/2026
In this week’s Guest Member Blog post, we hear from Andreea Mandeal, Chief Marketing Officer, iubenda, who discusses how privacy […]

IAB Europe Launches 2026 Impact of AI on Digital Advertising Survey to Map the Industry’s Next Chapter

Lauren Wakefield
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13/04/2026
Our AI Working Group has officially launched its latest industry-wide Impact of AI on Digital Advertising survey, inviting stakeholders from […]

Be at the Heart of the Conversation at Retail MediaX Europe 2026

Lauren Wakefield
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08/04/2026
Retail Media leaders from across Europe are set to gather at Retail MediaX Europe 2026 to share their experiences and […]

The Convergence and Coexistence of Trade and Media in Retail Media: A Five-Part Series

Lauren Wakefield
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02/04/2026
Retail Media continues to mature at pace, bringing with it new opportunities and complexities for retailers, brands, and agencies alike. […]

Hear Direct From Leading Broadcasters and Streamers at the CTV Summit 2026

Lauren Wakefield
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01/04/2026
Hear direct from broadcasters, brands and tech providers at the CTV Summit in London next month. Speakers from Channel 4, […]

Virtual Programmatic Day 2026: First Speakers & Full Agenda Revealed

Lauren Wakefield
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31/03/2026
If programmatic advertising is on your radar this year, this is one event you won’t want to miss. We’ve officially […]

Getting the Digital Omnibus Right: Protecting Privacy with Simpler Rules

Lauren Wakefield
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26/03/2026
On 19th March, IAB Europe organised a roundtable discussion on the Digital Omnibus proposal, focusing on how to protect users’ […]
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