IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury consists of three European corporate representatives and two IAB representatives, from the CEE region, making it representative of the European market place.
Nick Niddleston, Chairman of the Jury, is joined by Paul Hardcastle, Research Director, EMEA at Yahoo!, Ariane Längsfeld, Client Manager - Media & Digital at Millward Brown, Pawel Kolenda, Research Director at IAB Poland and Tuncay Yavuz, IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director at OMD Turkey. The profiles of the jury members can be found below.
The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry. More information about the awards, categories and download the entry form here.
The 2015 winners can be seen here.
Nick Hiddleston – Worldwide Research Director, ZenithOptimeda
Nick began his career at TMD Carat and was appointed a founding Director of Carat Research. After 7 years, he moved to McCann-Erickson as Research Director and was appointed to the Board of the newly formed Universal McCann. Whilst there, he created the insight research project which was the forerunner to the global Media-in-Mind survey. Nick then decided to change his horizons and became International Research Director for Initiative Futures. He contributed in the development of their global tools namely their multi-media planning and awareness tool called Matrix. He was given special responsibility for Latin America. In 2005 he joined ZenithOptimedia as Research Director – Worldwide responsible for developing their global tools, training the network on their use and supporting the Worldwide planning team based in London. Nick has extensive media research experience and is often asked to speak at media conferences across the world. He is a past Chairman of the UK Media Research Group and was made a Fellow of the IPA (Institute of Practitioners in Advertising).
Ariane Längsfeld – Client Manager, Media & Digital – Media & Digital, Millward Brown
Ariane is an expert in measuring multimedia and digital campaign effectiveness and helping marketers to grow their brands. She joined Millward Brown in 2010 and has been working with advertiser, agency and publisher clients across Europe. Other areas of expertise include research on consumer usage of digital media and attitudes towards digital advertising. Besides being based in Madrid, she also spent half a year in the Media & Digital Practice team London in 2013. Ariane has a degree in Sociology from the Freie Universität Berlin and a Master’s degree in Social and Market Research. She is also a member of the IAB Europe Research Committee.
Paul Hardcastle – Research Director – EMEA, Yahoo!
Paul has been at Yahoo! for a decade in various insight roles, his currentemphasis is positioning Yahoo as a thought leader in the B2B advertising space. Recent projects include developing a consumer driven ROI model for content marketing “Return On Inspiration” and most recently, a project on proving cross device native ad effectiveness. Paul conducts primary, mixed methodology multi country studies that have strategic importance for Yahoo!. He also provides guidance and expertise to the rest of the insights team on many disciplines including sales support, ad effectiveness and audience measurement (to name but a few). Paul currently sits on both the IAB Europe Research Committee and UKOM Technical group, defining UK online measurement standards for the past 7 years. He has been very much a part of the online research industry since its infancy, having held various insights positions at ITV, Business Week and Lycos.
Pawel Kolenda – Research Director – IAB Poland
Pawel provides research solutions and marketing tools for the digital communication industry. His areas of expertise are ad spend, ad effectiveness and consumer behaviors. He is the leader of the Research Working Group and non-corporate leader of the IAB/PwC AdEx Task Force at IAB Poland, Vice-Chair of the Research Committee at IAB Europe, author of several publications and speaker at many conferences covering the online industry. Philosopher. He started his market research career over 20 years ago. His major area of interest is quantitative research. He has worked on more than 500 projects, mostly in Telecom, Finance, Media and FMCG sectors. The above mentioned include consulting, forecasting, insights and recommendations on brand launch and re-launch, crisis brand management and others. He worked for BASES Nielsen, MillwardBrown and local agencies. He entered into the online industry in 2008 joining team in research platform start-up with Grupa IQS research agency and Higher School of Social Psychology (SWPS). In 2010 he started working for IAB Poland.
Tuncay Yavuz – IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director – OMD Turkey
Tuncay is a founding Board Member of IAB Turkey since 2010 and Head of the Technical Commitee. Tuncay has been Head of Digital at OMD Turkey since 2011. In his early professional career, he covered a wide range of areas including media planning and buying, search engine marketing, digital research, usability tests, online PR, mobile marketing, creative projects at Zenithmedia and Zap Medya Turkey.
The challenge For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to juggle multiple micro-targeted campaigns themselves, or they must work with an array ad tech partners in order to achieve their goals.
Bannerconnect sought a more cost-effective way to employ highly sophisticated targeting and bidding techniques in order to achieve its automotive brand client’s direct response campaign objectives. Bannerconnect also wanted to avoid working with a “black box” bidder, which lacks transparency and doesn’t allow clients to exert control over how their data is used, or how bidding decisions are made.
The solution Bannerconnect tested the AppNexus Programmable Bidder (APB) to see if it could extract additional value by deploying customized bid strategies in a leading automotive brand’s campaign.
Get the slides here.
Collective relies on the power of video to drive brand recognition and recall among its target audiences. Historically, executing advertising campaigns across premium inventory at scale required paying a substantial price premium—the cost of video advertising tends to be significantly higher than that of display advertising on desktop or mobile. As such, Collective was looking for a scaled, more cost-effective way to achieve campaign reach and performance objectives for its advertisers’ digital video campaigns while still maintaining a high level of inventory quality.
In addition to implementing more cost-effective options for video advertising, Collective needed a solution that would complement and allow them to seamlessly layer on its own platform agnostic and transparent data and reporting interface, VISTO™ , to its chosen video buying partner. For this, Collective required a highly flexible analytics platform that would allow them to customize insights and easily compare results across the is video system.
By testing two unique scenarios, Collective compared AppNexus head-to-head against competitive cross-channel video buying solutions.
Get the slides here.
The Programmatic Pioneers Summit is taking place on the 24th – 25th of May, 2016 at Hilton Canary Wharf in London and will be THE meeting place for Europe’s most senior level event dedicated to all aspects of the rapidly developing programmatic marketing ecosystem. Featuring 150+ attendees and over 40 Heads of Digital from Europe's largest advertisers, retailers and CPG companies, the event is a one stop shop for brands looking to discover how to advance their programmatic mobile strategy and capitalise on the fastest growing marketing channel.
Programmatic Pioneers Summit - 24-25 May, 2016 - London, UK
Hilton Canary Wharf, London, UK
Agenda: https://bit.ly/1XpGEjE
Book Now: https://bit.ly/1nIqsh7
Whether you are looking at how to get started, consider yourself an expert, or fall in between the two, get ready for 2 action-packed days dedicated to helping you take your programmatic marketing strategy to the next level.
Through a series of original interactive formats, discussions, debates and structured networking, 200+ attendees will return home with real, actionable takeaways that can be immediately implemented.
IAB Europe is a proud partner of Programmatic Pioneers Summit and we are pleased to offer you a 15% discount off the price to attend.
Use the code “IAB15” when you register online here - https://bit.ly/1nIqsh7
Tamedia is a Swiss media group with its headquarter in Zurich. With its daily and weekly newspapers, magazines, online platforms as well as printing facilities, Tamedia is one of the leading media corporations in Switzerland.
With Improve Digital, Tamedia experienced a 60% growth in programmatic video revenue within 30 days.
Get the slides here.
This case study highlights a campaign for Deutsche Telekom product, MagentaMobil Start. Working with MediaCom, they used the Adform full stack to create, deliver and analyse this extremely effective, cross-device campaign.
Get the slides here.
IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up to the free news, views, information, and entertainment that is only available on the ad-supported web.
Earlier this week, the IAB Tech Lab released an ad blocking detection script, making it freely available to all IAB and Tech Lab members around the world. With this script in place, publishers big and small can easily identify visitors who are using ad blockers and start a very important conversation. It is essential that consumers understand how the free internet functions – that they are aware of the value exchange between websites and advertisers and don't take the ad-powered engine behind the world wide web for granted.
Publishers have already proven that conversation is critical in convincing web visitors to remove ad blockers. It is all about offering a good “DEAL.” I put “DEAL” in quotes because it is an acronym for a new engagement strategy developed by IAB, standing for “Detect, Explain, Ask, and Limit.”
We’ve encapsulated this new “DEAL” and several tactics that have proven fruitful for publishers in a primer. Take a look. Test out various approaches and then let us know what works and why. The more tactics we have at our disposal the quicker we’ll be able to get consumers to forgo ad blocking for the virtues of the open, ad-supported web.
Dear members,
We are pleased to inform you that we have updated our website. This revamp ensures that the work done in collaboration with our members in the policy and business programmes get maximum visibility.
In addition to browsing the key work programmes and resources, you can also:
To access members-only resources, simply create a member login! In order to generate a login, please click on this link: https://iabeurope.eu/lostpassword/
The IAB Europe Team
The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access to the operational aspects of digital advertising.
Adform launches its Certification Program, designed to promote knowledge sharing within the industry by providing access to more detailed, independent and open information to refine industry knowledge of digital display advertising.
The educational program is available to Adform clients and is designed to present further opportunities to those working within the industry by extending professional networks, expanding understanding and providing the opportunity for individuals to excel in a fast-paced, but somewhat fragmented, industry.
“You wouldn’t do a heart surgery without a doctors degree, so why aren’t we expecting to see some sort of knowledge standard within our industry. This Certification Program aims to provide an approximate guide which we as Europe's largest and leading ad tech company believe is needed in order to move and educate the market at large".
Check the Adform Certification Program here.
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IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an award ceremony and dinner reception attended by leaders of the digital marketing and media industry. The ceremony took place at 24 February 2016 in Shangri-La Bosphorus Hotel, İstanbul and was attended by the Chairman of IAB Europe Constantine Kamaras. Most successful digital advertising campaigns of year 2015 had been awarded in 24 different categories.
This year 125 advertising agencies and 137 advertisers made 597 applications to MIXX Awards Turkey. This was the highest number of applications of all 6 years. And Best of the Year prize went to Samsung Turkey and Leo Burnett Istanbul with Samsung Hearing Hands project.
Watch it here.
In the ceremony; Chairman of Turkish Foundation of Advertisers Mr. Ahmet Pura has been awarded with a special prize due to his contributions to IAB Turkey and digital industry.
“Turkey is a country connecting East and West. Our minds reflect the mixture of eastern agility and western intellect. The duty of IAB Turkey, consisting of responsible players of the industry is to increase the wisdom in this mixture. Therefore we have to follow the improvements and standards of Europe and contribute IAB Europe by taking responsibility in the Board and Task Forces. In fact, the MIXX itself demonstrates us that we have come a long way so far on this objective. Turkish agencies and advertisers have won 17 awards in MIXX Europe and 11 of it have been won in 2015. Similarly In MIXX USA, 9 of 12 awards won by Turkey has been received in 2015. These tremendous results reflect our creative wisdom and prove us again that Turkey is the unique bridge uniting two continents and our destination shall and must be West and Europe.”
"Celebrating digital creativity is a key part of the IAB's mission as it is creative excellence that, in the end, underpins the evolving ecosystem of quality services and engaged consumers. The MIXX Awards constitute, across the world, a fundamental pillar of our efforts in this direction - and very few, if any, organize and deliver these awards better than IAB Turkey which deserves our congratulations and admiration for the amazing work."
Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.
NEW YORK, USA – The IAB Technology Laboratory today released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers.
The IAB Tech Lab simultaneously released its exclusive ad blocking detection script available to all IAB and IAB Tech Lab members around the world, providing them with the opportunity to see – and ultimately engage with – visitors to their sites who have ad blockers turned on.
The primer identifies DEAL as a recommended approach for publishers to connect with ad blocking consumers through a step-by-step process:
“The release of this primer in conjunction with the open-source ad blocking detection script will open the door for transparency and meaningful dialogue with visitors using ad blockers,” said Scott Cunningham, General Manager, IAB Tech Lab, and Senior Vice President, Technology and Ad Operations, IAB. “We believe that a combination of tools and the DEAL approach to communication with consumers will allow publishers big and small the chance to cut through the blockade, ensuring the strength of the open, ad-supported internet.”
“The IAB and the IAB Tech Lab have provided publishers helpful insights into how to build trust with readers and move them towards disabling their ad blockers,” said Jed Hartman, Chief Revenue Officer, The Washington Post, and member of the IAB Board of Directors. “Their focus on engaging readers in this process is vital to the growth of digital marketing and media.”
Several of the tactics highlighted in the primer fit into the DEAL sequence – and all strongly encourage adhering to the LEAN (Light, Encrypted, Ad choice supported, Non-invasive ads) principles, which were released in October 2015 to help publishers create an uncluttered, smooth user experience on ad-supported sites. The paper points out that the DEAL method of engaging with consumers who have installed ad blockers will be more effective if a publisher’s site offers a user-friendly web environment.
The IAB Tech Lab Publisher Ad Blocking Primer was developed by the IAB Tech Lab Ad Blocking Working Group and released at the IAB Programmatic Marketplace conference in New York City. To read the entire paper, go to iab.com/adblockingprimer. In addition, IAB and IAB Tech Lab members from across the globe can request access to the IAB Tech Lab ad blocking detection script by visiting iab.com/detectionscript.
About the IAB Technology Laboratory
The IAB Technology Laboratory is an independent, international, nonprofit research and development consortium charged with producing and helping companies implement global industry technical standards. Comprised of digital publishers and ad technology firms, as well as marketers, agencies, and other companies with interests in the interactive marketing arena, the IAB Tech Lab’s goal is to reduce friction associated with the digital advertising and marketing supply chain, while contributing to the safe and secure growth of the industry. The organization’s founding member companies include AppNexus, Google, Hearst Magazines Digital Media, PubMatic, Tremor Video, Yahoo, and Yahoo! JAPAN. Established in 2014, the IAB Tech Lab is headquartered in New York City with an office in San Francisco.
IAB Media Contact
Laura Goldberg
347.683.1859
laura.goldberg@iab.com
Drawing on some of the IAB Europe member case studies within the programmatic library the sell-side and buy-side webinars showcase how programmatic works and how it can deliver on key objectives.
