Help Define the Future of Social Media Advertising in Europe
Lauren Wakefield
|
11/02/2026
Social media investment across Europe is adapting in response to shifting budgets, updated platform standards, greater scrutiny on media quality, […]
Read More »Beyond a Ban: Designing Artificial Intelligence (AI) Policy for Organisational Growth
Lauren Wakefield
|
10/02/2026
Institutionally, we have moved past the initial phase of AI novelty. The conversation is no longer about whether to adopt […]
Read More »How is Europe Tackling Measurement and Transparency Challenges in Connected TV (CTV) Advertising - A Q&A with Members of Our CTV Working Group
Lauren Wakefield
|
05/02/2026
Connected TV (CTV) continues to accelerate across Europe, but its growth is still constrained by fragmented measurement, inconsistent standards, and […]
Read More »CTV Spotlight: Transparency & Measurement and Attitdues to Digital Advertising
Lauren Wakefield
|
05/02/2026
Welcome to your CTV Spotlight! We’re sharing the latest news and insights from IAB Europe and our CTV Working Group […]
Read More »Opinion: CTV, Commerce, and AI Are Reshaping Digital Advertising - But Progress Depends on Fixing Measurement at the Core
Lauren Wakefield
|
03/02/2026
Our Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the growth areas identified in our recent Attitudes […]
Read More »Retail Media Certification: What We Discussed Over Breakfast
Lauren Wakefield
|
29/01/2026
Retail Media keeps growing, but for agencies, one problem hasn’t gone away: how do you confidently assess performance when measurement […]
Read More »
