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IAB Europe Opens Public Comment on New Responsible Digital Advertising Guidance

Lauren Wakefield
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01/10/2026
IAB Europe’s Sustainability Standards Committee has today opened the first volume of Within Reach: Practical Guidance for Responsible Digital Advertising […]
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IAB Europe Launches Connected TV (CTV)  Measurement Framework and Transparency Principles

Lauren Wakefield
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01/10/2026
Framework sets out a common measurement structure and five transparency principles to support more consistent CTV reporting across Europe 1st […]
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Agentic Ad Buying Gains Ground: IAB Europe Report Finds Over Half of Industry Expect Operational Scale Within a Year

Lauren Wakefield
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24/09/2026
IAB Europe’s 2026 Impact of AI on Digital Advertising Report Reveals Rising Investment, Growing Agentic Expectations and Demand for Practical […]
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IAB Europe Appoints Sonia Carreno as next Chief Executive Officer

Nicole Laleva
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22/09/2026
Brussels, 22nd September, 2026, IAB Europe, the leading European-level trade association for the digital marketing and advertising ecosystem, today announced […]
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IAB Europe Advances In-Store and Travel Media Measurement with New Proposals Open for Public Comment

Lauren Wakefield
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17/09/2026
17th September, Brussels, Belgium - IAB Europe, the European-level association for the digital marketing and advertising ecosystem, has today opened […]
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MIXX Awards Europe 2026 Shortlist Announced

Lauren Wakefield
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02/09/2026
Meet the campaigns in the running for Europe’s leading digital advertising awards and join us in Amsterdam as we reveal […]
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Blog

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Data Clean Rooms for Retail and Commerce Media: Two Guides, One Journey

Lauren Wakefield
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29/09/2026
Data clean rooms have become core infrastructure for Retail and Commerce Media. They let retailers, brands and agencies combine first-party […]
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Retail Media in Europe: €32.7 billion by 2030, built on the strongest intent in digital

Nicole Laleva
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24/09/2026
Dr Daniel Knapp, Chief Economist at IAB Europe, presented Retail Media State of Play in Europe: Growth Between "Basics" and […]
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Retail Media Spotlight: Amsterdam Awaits 

Nicole Laleva
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23/09/2026
There’s a lot happening in Retail & Commerce Media as we head into the final stretch of 2026. With just […]
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What a Ticket to the MIXX Awards Europe Ceremony Actually Buys

Amy Mazzola
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21/09/2026
We announced our 2025 winners on 27th November at a virtual ceremony, and it did what it needed to do. […]
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Trust at Scale: What We Learned About Building a Responsible Creator Economy in Europe

Nicole Laleva
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17/09/2026
The creator economy continues to grow in reach, influence and investment, but with that growth comes a bigger question: how […]
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In-Store Retail Media Measurement Proposals Open for Public Comment

Lauren Wakefield
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17/09/2026
As Retail Media continues to grow, consistent and transparent measurement is increasingly important for building confidence across retailers, brands, agencies […]
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