IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the 2022 winners for our prestigious MIXX Awards Europe and IAB Europe Research Awards.
The annual award competitions showcase the very best of digital advertising from across Europe. IAB Europe would like to thank both the MIXX Awards and Research Awards jury of experts who dedicated hours of their time to reviewing and discussing all entries. This year’s jury includes experts from Bauer Media, Bloomberg Media, Coca Cola, Kantar, Mindshare, Publicis Media, Samsung Ads, TikTok, Vodafone, Wunderman Thompson and Yahoo!
The MIXX Awards Europe Jury was chaired by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC. The Research Awards Jury was chaired by Kristanne Roberts, Product Management Director at Kantar Marketplace.
The winners were announced and celebrated at the Gala Dinner of IAB Europe’s Flagship Annual Event ‘Interact’ on 25th May in Madrid.
Interact is a must-attend event for the digital advertising and marketing industry. For over 13 years, leading European advertisers, industry experts, agencies & media owners meet, get inspired & share best practices in different capital cities across Europe.
Brand Advertising Campaign
GOLD
#choosetovote
Skapto, proof.
Supporting video: https://www.youtube.com/watch?v=_8k6gVypwZo
SILVER
The InGame Billboard
CANAL+, Havas Play
Supporting video: https://youtu.be/O6jmJ37cYHo
BRONZE
Beko Sustainability Launch: Connections
Arcelik AS, Seyhan Lee, Ingage Media
Supporting video: https://vimeo.com/632848432/c9dd3ce588
Branded Content
GOLD
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
SILVER
"Coca-Cola Zero Summer Campaign - "Mille"
Coca-Cola Italia, MediaCom Italia s.r.l., Dream of Ordinary
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
BRONZE
Gestes de Ménages (Daily Habits) by EDF
Électricité De France, Havas Play, Havas Media
How to Become the Green Reference for Consumer in the French Retail
Carrefour, Arena Media
Supporting video: https://youtu.be/jONYcCN7c6E
Campaign Effectiveness
GOLD
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
SILVER
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
From Zero to Superhero
HealthLabs, Adequate
Supporting video: https://adequate.click/HL2021
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
Connected TV Advertising
BRONZE
Vodafone reaches gamers and heavy streamers on Samsung TV Plus
Vodafone, Samsung Ads
Supporting video: https://assets.mediafly.com/l/M9wf3NtgkanG
Digital Audio Advertising
GOLD
Listen up! We have a vaccine for you
Health Service Executive (HSE), Spark Foundry, part of Core
SILVER
New chapter
Us, kids, Together Advertising
Supporting video: https://youtu.be/iwGgLV5t8GA
Digital OOH Advertising
GOLD
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
Direct Response/Lead Generation
BRONZE
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Fast & Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
POCO X3 - Exactly What You Need
Info Quest Technologies, Cambo Advertising Agency, TEMPO OMD Hellas
Supporting video: https://youtu.be/tke-O9nhlIU
[NEW] Ecommerce
BRONZE
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Effective Use of Data
GOLD
ŠKODA ENAYQ iV launch campaign
ŠKODA, MediaCom Switzerland
Supporting video: https://youtu.be/NVzQ87SXQXY
SILVER
Online Media for Sales Program
Michelin, Havas Media
Pulitzer algorithm by Coca-Cola
Coca-Cola, MediaCom Switzerland and Austria
Supporting video: https://youtu.be/LN5LJ1cAyu4
Influencer Marketing
GOLD
Little Headhunters powered by LinkedIn
The Foundation K.I.D.S., Publicis Worldwide Poland, PR Agency - MSL Group Poland
Supporting video: https://youtu.be/4MH2RpTuhP4
SILVER
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
The Launch of an Irish Legend
KFC, Zenith, part of Core
Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A
In Gaming
GOLD
ERBUD - recruitment campaign in gaming
ERBUD, Gameset
Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY
SILVER
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
Integrated Advertising
GOLD
The perfect “angle” is round!
Goody's Burger House, Mig Media
Supporting video: https://youtu.be/sXTMF57GT64
SILVER
Fast and Furious, an Omnichannel story
Universal Pictures, Xaxis, Mediacom
BRONZE
Martini Discovers New Channels to Reach, Reward and Engage Fans
Martini & Stampix, AMV/BBDO (UK), OMD
Supporting video: https://youtu.be/-arRluSKcV4
Non-Profit / Corporate Social Responsibility
GOLD
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
SILVER
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
Product Innovation
SILVER
FIZZ UP STUDIOS: The first TikTok challenge in real life
Pepsi Romania, Leo Burnett Bucharest, OMD
Supporting video: https://www.youtube.com/watch?v=VS9J3x2jsmU
Social Media
GOLD
Alonso 2022
Alpine, Havas, Havas Play
Supporting video: https://youtu.be/1bUPlmpPM8E
SILVER
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
BRONZE
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Video Advertising
SILVER
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
Virtual and Augmented Reality
SILVER
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
BRONZE
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
Digital Security Platform
Aksigorta, Hogarth Worldwide, Mediacom
Grand Prix
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
Digital Strategy Person of the Year 2022
Marko Matejčić, Global Product Strategy Director, MediaCom Global
Brand Advertising Effectiveness
WINNER
How AR Gamification helped drive consumers in-store
Yahoo Inc, Lavazza, OnDevice, BlockV
Consumer Attitudes and Behaviour
WINNER
Kantar’s Media Reactions 2021: find out where great ads thrive
Kantar
Supporting video: https://www.youtube.com/watch?v=3c-GG6tC7eQ
Data Effectiveness
WINNER
26% increase in conversions for Renault using privacy safe Multi-Touch Attribution
Renault NL, Annalect NL, OMD Netherlands
HIGHLY COMMENDED
The Awareness Impact Tool, the revolution in awareness planning
Supporting video: https://www.youtube.com/watch?v=UjpM4UyTnKE
Digital Advertising and Marketing Industry Insights
WINNER
Beyond the Cookie: The Future of Advertising for Marketers and Publishers
Lotame
Research Innovation
WINNER
Pringles - Measuring the Real Impact of AR
Yahoo, On Device Research and Gorilla in the room
Supporting video: https://youtu.be/eWJsqnxsI7c
HIGHLY COMMENDED
Audience panels, a way to replace the vanishing user data
Médiamétrie, Implcit
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes at IAB Europe thanked all entrants: “Congratulations to all of the 2022 winners. We would like to thank everyone that took the time to enter the awards this year. We had a high calibre of entries from across the industry and we look forward to continuing this showcase in 2023 and beyond!”
European Digital Advertising Market Grew by 30.5% to achieve €92bn
Turkey Achieved 99.7% Market Growth
Audio Grew By 50.2% Across All Markets
Brussels, Belgium, 25th May, 2022 - IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today that digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.
2021 Digital Advertising Investment
Now in its sixteenth year, The AdEx Benchmark study is the definitive guide to advertising expenditure in Europe, covering 28 markets. In 2021, all markets experienced double-digit year-on-year growth. Turkey was the most dynamic market posting an exceptional growth of 99.7%. In 2021, no markets experienced a decline in digital advertising.
Audio and Video Post Strongest Growth
The study shows that audio saw the largest growth in 2021 at 51.3%. Whilst the audio market still remains small, it represents positive growth. Video also grew by an impressive 46.2% to €18.5bn. Meanwhile display grew by 34.5% to €45.6, with search experiencing a 29.9% increase to €39.5bn.
The AdEx Benchmark Study highlights can be downloaded here.
The full AdEx Benchmark 2021 Report, which will provide full commentary and data across all 28 markets, will be published in June 2022.
Well, that's a wrap on the first Virtual Programmatic Day of 2022!
The event brought together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. We watched two insightful Keynote presentations and four riveting panel discussions and audience Q&As. It was a fully interactive and engaging experience for everyone and we cannot wait for the next one.
Topics on the agenda included Identity and Privacy, CTV, Diversity and Inclusion, the future of programmatic and the ecosystem post cookies.
A big thank you to our event partners Quantcast and Yieldlove for helping to make this event possible!
In this post, you will find an overview of each of the sessions covered, as well as video recordings for you to view in your own time. Enjoy!
Watch the full event recording here.
The European Ecosystem: New Partnerships and Shift in Value
We began the event with a brilliant opening keynote from Tom Suttle, Senior Digital Advertising Analyst at IAB Europe.
Panel Discussion and Q&A - Identity and Privacy: New Approaches and Innovations
Is the industry on track to operate and innovate in a post-third-party cookie world? This panel focused on the topic of privacy and identity to uncover the challenges and opportunities in Europe today.
Moderated by Naïma Conton, Chief Operating Officer at Sirdata, the panel explored where we are at today and what innovations are available as we transition into a post-third-party cookie world. Naïma was joined by:
Let The Cookie Crumble – The Countdown has Begun
The second keynote presentation came from our sponsor, Quantcast.
As the clock ticks down to 2023, the transition to a future without third-party cookies looms on the horizon. So many narratives of critical importance are wrapped up in this defining moment, from evolving notions of consumer privacy to the outsized role of the walled gardens. Developments over these next few years are set to define the future of advertising on the open internet.
Thankfully, cutting-edge technologies are enabling us to confront the cookie deprecation head-on and provide solutions that are both effective and privacy-first. It is time for a fresh approach, to empower a new era of digital advertising on the open internet.
Join Ilaria Zampori, General Manager at Quantcast Italy & Spain and Francesca Grassi Mantelli, Digital Marketing Cluster Lead at Vodafone as they dive into the Cookie countdown.
Panel Discussion and Q&A - CTV Deep Dive: The Programmatic Opportunity
This panel explored the CTV programmatic supply chain and the buying options available in Europe today. It looks at how it has evolved over the last 12 months and what the future holds for this channel.
The session was moderated by Lauren Bigland, Marketing Director EMEA at MediaMath, who was joined by:
Panel Discussion and Q&A- Diversity & Inclusion: How can we make programmatic more accessible?
Our penultimate panel addressed how we can demand and drive diversity and inclusion in the European digital advertising industry. How are we doing today and how can we continue to improve?
Vytautas Paukštys, Founder of Eskimi moderated this session and was joined by:
Panel Discussion and Q&A - Programmatic Advertising: Future Outlook
Our last panel explored the topics and themes we should be focusing on today, and looked at innovations and what’s next for programmatic advertising, in order to ensure a sustainable future. Moderated by Harriet Cunningham, UK Sales Director for Scibids, this panel featured:
We can't wait to see you at the next Virtual Programmatic Day!
Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the digital advertising industry. A lack of understanding and accountability on key issues such as the environmental and economic impacts of digital advertising and the need for more diversity and inclusion across our ecosystem is more apparent today than ever before.
Our series discussed and debated what’s happening in our industry currently, why it’s important that we take action now and what needs to be done to take responsibility and ensure a great future for digital advertising.
To continue the conversation, we caught up with some of the members of IAB Europe’s Programmatic Trading Committee, to discuss diversity and inclusion under the theme of recruitment and the workplace in digital advertising. We explore what some of the biggest challenges and opportunities are, talk about what companies can do to embrace more diversity in the workplace and assess what we can all do to ensure more diverse talent is included in the digital advertising ecosystem.
A Q&A with:
Gosia Adamczyk, Head of HR, Verve Group
Michael Olaye, Senior Business Development Manager, Integral Ad Science (IAS)
Kris Smith, VP, Global People Experience, DEI & Belonging, DoubleVerify
Q1. In your opinion, what are the biggest challenges when you think about diversity and inclusion in the workplace?
Gosia - “There are several challenges I can think of in terms of diversity and inclusion in the workplace. First, managers and team members often don’t realise that they are being non-inclusive – they use non-inclusive language due to old habits, they make hiring decisions based on unconscious bias, and they tend to be closer and promote team members that are like themselves. The more educational initiatives we introduce in the organization, the more inclusive the workplace will become.
Another major challenge is the fact we’re sometimes simply missing the diverse talent in the market. This is a more complex issue, and we should think about the solution by investing in education and supporting junior talent.”
Michael - “Diversity by its very definition cannot just be one event or activity. Across the industry, there is an ever-increasing commitment to champion DE&I as a movement.
However, there is still much more to be done. As the WFA pointed out in their recent DEI guide, much is being done to improve the representation of women, but the industry should be doing more in promoting much broader inclusion. The challenge lies in harnessing environments and workplaces that are intrinsically inclusive - where people from all walks of life feel safe and the opportunity to have a voice. This represents an opportunity because a diverse work team achieves a better result than one in which the same point of view is present. It’s not just about gender, race, age, or ethnicity - it’s about all of them and more. DEI efforts are always a work in progress, and there's much more to be done to truly reflect our multicultural society as a whole.”
Kris - “There are numerous challenges, many of which create significant roadblocks to progress. Often we hear how companies are evaluating sourcing strategies to attract talent from different backgrounds and bridge representation gaps in their organisations, but - we hear less about how they will retain this talent and set them up to thrive. In many cases, these same organisations continue to operate with programs, policies, and processes that leave room for bias, discrimination, and exclusivity. They are not set for success in furthering diversity and inclusion in the workplace because their company culture and environment are not designed for this talent to thrive in. Progress can be made, but it will take focus and commitment to drive foundational change. Organisations need a plan for supporting this talent after they get them in the door.”
Q2. What are the biggest opportunities available today for more diversity in the workplace?
Gosia - “I believe creating educational programs for juniors or people that want to switch their career paths especially targeted to reach a diverse audience is something that will not only benefit us in a few years, but also support society. We should focus not only on solving our hiring problems and positioning ourselves as an inclusive organisation, but on solving a global issue and ensuring we’re building a better future for future generations.”
Kris - “Create an environment where people who are not in the majority will also thrive. Our success in improving representation gaps relies on both our ability to recruit AND retain talent from underrepresented groups. Sustainable progress starts with ensuring inclusive and equitable policies, processes, and programs. We also need to invest in developing managers at all levels to ensure they have the skills and tools to be inclusive leaders. This is one of our biggest opportunities - create environments designed to embrace and foster diversity starting with those who manage others.”
Q3. What do you think companies should do to embrace more diversity & inclusion in the workplace, to ensure it is the new normal and not just a box tick exercise?
Gosia - “First of all, top management needs to understand the benefits of having diverse talent in the organisation. Diverse personalities, opinions, and backgrounds help us to notice a different angle and give us an opportunity to have healthy discussions and develop ourselves.
When management notices the true advantages, the urge to hire diverse talent and build an inclusive workplace will be authentic. With this authenticity as a foundation, we can work on educating different layers of the company and adjusting our people processes to match the need.
If top management doesn’t see the benefits and the real need for hiring and retaining diverse talent, the D&I initiatives will not be as effective as they could be.”
Michael - “Companies have a significant role to play to ensure inclusivity is at the heart of workplace environments, both in the office and in virtual environments:
Kris - “This is a great question. I think this is about shifting perspective, setting expectations, and equipping all levels of leadership, including the executive team. If the goal is for D&I to be a core component of the workplace, it should be embedded as a part of your business strategy. It should be a clear expectation that every department, function, and person in the organisation fosters an inclusive environment. Leaders should be provided with the tools to lead inclusively and the understanding they are expected to do so. There should be a clear and visible connection to company values as well as business goals. Overall, this is about demonstrating diversity and inclusion is not separate initiative but a core part of the organisation’s culture and identity.”
Q4. What steps are you or your company taking to bring on more diverse talent in digital and programmatic advertising? Have you seen any examples of companies that are doing this well?
Gosia - “The game-changer for us was when we decided to start recruiting globally and support relocation of the talent from different parts of the world. It helped us to naturally become more diverse as a team. We’re building intercultural awareness by speaking about differences in the communication styles, showing people diverse cultures, celebrating global holidays, and ensuring we’re being inclusive in our language and behaviors.
Speaking about the recruiting process, we work on our job descriptions to ensure we use inclusive language. We also include different team members in the process to ensure we’re showing a candidate an opportunity to talk to a diverse team and get answers to potential questions about being an inclusive organisation, and get a fair evaluation of the candidate.
Speaking about the future, we’re planning to start intense educational programs too. We want to conduct training on how to handle unconscious bias during the interview process, and we want an intercultural communication workshop to be a part of our standard onboarding process, to name a few initiatives we’re currently working on.”
Michael - “We consider all qualified applicants without regard to race, colour, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of colour, members of the LGBTQIA community, people with disabilities, and veterans to apply.
Inclusion unlocks the potential for innovation and helps everyone. At IAS we celebrate the beautiful tapestry of cultures, backgrounds, and rich traditions that comprise us all. While there are differences and similarities to acknowledge and celebrate, we must also find time to educate ourselves and demonstrate our commitment through our core value of #oneteam.
We achieve this through our recruitment teams and Inclusion and Diversity Council - which upholds this company value by championing our inclusion and diversity strategies, ensuring progress towards our goals.
Great initiatives from other companies include the GroupM Media Inclusion Initiative, pledging that at least 2% of its total annual media budgets will be invested in diverse media companies and creators.
Also The Women in Programmatic network that provides opportunities and support for women in the programmatic and advertising technology industry, pushing to eradicate the gender pay gap.
Brixton Finishing School is such a great initiative. They are on a mission to create an inclusive ‘talent’ blueprint for our homogenous industry. Their free 10-week programme for 18-25s students from underprivileged and diverse backgrounds delivers a premium learning experience through a mixture of lessons and real-world advertising experience.”
Q5. What Diversity & Inclusion initiatives has your company implemented that have worked well and resonated with you?
Gosia - “We’ve started speaking more about the language. Often, we don’t realise that language is a powerful tool – it shapes reality and can make people feel excluded even without having wrong intentions.
We are now talking about inclusive communication. We are careful about designing messages and we raise awareness across the team.”
Micheal - “Diversity & Inclusion initiatives should be seen as a journey - whilst there are great initiatives taking place, there is constantly still more work to do, both in the workplace and in wider society.
We have a variety of ERGs operating across the globe, encouraging and providing a nurturing environment for employees to share their experiences and introduce others to their cultures. These include IAS Women, BIND (Black Integral Network Domain), IAS PRIDE (LGBTQIA+), ASIAS (Asian Society IAS), IAS Working Parents, VIVA (Verificación integrando y vinculando los Américas), and STAR (Introverts - Social, Thinking, Anxious, Restrained). The ERGs champion and celebrate IAS talent from individuals through education, connection, and community support. The belief of each ERG is to provide IAS employees with the confidence to be their authentic self. Members of these groups can expect to develop connections by networking with other like-minded individuals at IAS on similar missions, promoting well-being through wellness activities, and accessing educational and professional development opportunities.
For example, our ERG hosted Asian Heritage and Women’s History Month to celebrate diversity through profiling of teams, cultural events or workshops. Recently, teams at IAS helped deliver #IamRemarkable (#IAR) workshops empowering underrepresented groups to celebrate their achievements in the workplace and beyond.
IAS took part in the Per Scholas’ training, working with aspiring technologists to improve their communication skills, learn about key technical content, and better understand varied corporate cultures. Through the interactions, candidates were able to learn more about a corporate environment and gain valuable practice speaking with a working professional.”
Kris - “The first two cohorts of our DEI council focused on introducing inclusive programming to celebrate and educate on awareness months and initiatives, they created an inclusive language toolkit, and laid the groundwork for our employee resource groups, starting with the launch of our first one, which was Women@DV. We recently enhanced several policies after an inclusive policy review, including expanding parental leave globally.”
Q6. What is the one thing you think we can all be doing now to ensure more diverse and inclusive talent is represented in digital and programmatic advertising?
Gosia - “I think we should team up and make educational programs available for diverse talent in order to allow them to enter digital and programmatic advertising. We should think about the future and work together, not under one company’s name only, but holistically as an industry.”
Michael - “Firstly, companies must look internally to assess what more needs to be done. This can be achieved through surveys and employee engagement analysis exercises that truly understand the makeup of companies.
On 25th and 26th of May, IAB Europe will host its flagship event Interact in Madrid. In partnership with IAB Spain, we will be hosting two days of keynote speeches, panel discussions, and networking opportunities. From the attention economy, CTV, and retail media, through to premium publisher’s advertising models, sustainability, the latest policy and regulatory developments, and more, no stone will be left unturned as we take a deep dive into the next era of digital advertising.
In the run-up to the event, we will be introducing you to some of the leading speakers that will be discussing and debating how we can Drive the Next Digital Decade.
We are pleased to introduce Anthony Crocker, Head of Commercial Success Strategy at The Telegraph.
Q. Firstly, thank you for supporting Interact 2022, we are really looking forward to your keynote on the Premium Publisher Advertising model. Is there anything else on the Interact agenda you are particularly interested in hearing more about?
I’m looking forward to hearing more on the industry's efforts to drive sustainability – it is undeniably the biggest priority for all of us.
On a personal note, having studied three year’s worth of data to help deliver industry-beating attention for Telegraph advertisers, I am keen to see how other publishers are approaching effectiveness and how we might be able to work collaboratively to establish better benchmarks for campaign success.
Q. Can you give us a little insight into your keynote? Why is the premium publisher business model so valuable to digital advertising?
When The Telegraph embarked on its subscription-first strategy we looked very closely at how advertising could share the space responsibly with our quality journalism to enhance our paying subscriber's experience and boost effectiveness. My keynote will explore the learnings we have made over the past three years and how our approach is delivering stronger brand outcomes throughout the purchase funnel.
Q. Now, a bit more about you -. Can you tell us a little bit about your role at The Telegraph?
I have always been passionate about helping brands understand not just what happened with a campaign, but the how and the why.
When I moved into the digital innovations team my task was to rethink our reporting and optimisation metrics and ensure they were fit for purpose demonstrating the value of a premium subscription environment.
It’s been fantastic to see the ideas we had back in 2019 now forming a fundamental part of The Telegraph's approach to delivering a quality ad experience, crucially feeding insights back into the business that ensure the ongoing development of best practice.
Q. What has been your career highlight this year?
Winning Product Development Team of the Year at the AOP Digital Publishing Awards was a huge highlight. The judges' comments that we were “delivering for the benefit of the industry, creating a better media experience for readers and advertisers” completely matched our ambition: to make changes that would have a positive impact for industry, not just ourselves.
Q. And who is Anthony outside of work? What are your passions, your wind-down activities?
I’ve lived in London for nearly 20 years and I am still astounded at the sheer variety of art, theatre and live music that is available – there really is something for everyone and something that will challenge your perception of the world as you know it.
My ideal day would be hitting a gallery, a delicious dinner somewhere relaxed and casual followed by a live show that has me on my feet till the early hours!
Q. We hope you are excited to head to Madrid, we definitely are! Do you have any other travel plans this year?
This will be my first time visiting Madrid so I am incredibly grateful for the opportunity!
There is a huge backlog of travel plans from 2020 I am still working my way through including Barcelona, Seville, Florence and Lake Como. I’d also like to spend some more time in the States as I have friends there.
IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards Europe and IAB Europe Research Awards. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced at IAB Europe’s annual Interact conference in Madrid on 25th May 2022!
#choosetovote
Skapto, proof.
Supporting video: https://www.youtube.com/watch?v=_8k6gVypwZo
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Beko Sustainability Launch: Connections
Arcelik AS, Seyhan Lee, Ingage Media
Supporting video: https://vimeo.com/632848432/c9dd3ce588
The InGame Billboard
CANAL+, Havas Play
Supporting video: https://youtu.be/O6jmJ37cYHo
The perfect “angle” is round!
Goody's Burger House, Mig Media
Supporting video: https://youtu.be/sXTMF57GT64
The Launch of an Irish Legend
Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
"Coca-Cola Zero Summer Campaign - "Mille"
Coca-Cola Italia, MediaCom Italia s.r.l., Dream of Ordinary Madness s.r.l.
Gestes de Ménages (Daily Habits) by EDF
Électricité De France, Native, Havas Media
How to Become the Green Reference for Consumer in the French Retail
Carrefour, Arena Media
Supporting video: https://youtu.be/jONYcCN7c6E
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
A Better Way
Hyundai Motor Europe, Warner Bros. Discovery with Havas Media Group
Supporting video: https://youtu.be/6GptYT89WYw
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
From Zero to Superhero
HealthLabs, Adequate
Supporting video: https://adequate.click/HL2021
Vodafone reaches gamers and heavy streamers on Samsung TV Plus
Vodafone, Samsung Ads
Supporting video: https://assets.mediafly.com/l/M9wf3NtgkanG
Listen up! We have a vaccine for you
Health Service Executive (HSE), Spark Foundry, part of Core
New chapter
Us, kids, Together Advertising
Supporting video: https://youtu.be/iwGgLV5t8GA
“Digitalization is the core” Podcast Series
Vodafone, Carat, VMLY&R Turkey
Supporting video: https://youtu.be/KN_4jWqk0EA
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
BMW
BMW, Hype, Smartis
Supporting video: https://www.youtube.com/watch?v=oPjaSLsxnTo
Your blood saves lives
National Blood Center, Screen Network, Screen Network
Supporting video: https://www.youtube.com/watch?v=zkoDmW5yTmY
Appenzell aerial cableways - dynamic weather combination case
Appenzeller Luftseilbahnen, AIM3, Team Koller, Splicky
Supporting video: https://studio.aimmm.live/media/1035/2021/16374896187046.mp4
Vodafone Evde Fiber
Vodafone, Carat, VMLY&R Turkey
Supporting video: https://www.youtube.com/watch?v=GQVC-L-Zsnw
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Fast & Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
POCO X3 - Exactly What You Need
Info Quest Technologies, Cambo Advertising Agency, TEMPO OMD Hellas
Supporting video: https://youtu.be/tke-O9nhlIU
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Online Media for Sales Program
Michelin, Havas Media
SELL IT ON sahibinden.com (İKİNCİ EL SATICI)
Sahibinden, Rafineri
Supporting video: https://youtu.be/d17pgcpFp5k
Online Media for Sales Program
Michelin, Havas Media
Pulitzer algorithm by Coca-Cola
Coca-Cola, MediaCom Switzerland and Austria
Supporting video: https://youtu.be/LN5LJ1cAyu4
ŠKODA ENAYQ iV launch campaign
ŠKODA, MediaCom Switzerland
Supporting video: https://youtu.be/NVzQ87SXQXY
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Fast & Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
Warka Planet of Gamers
Warka / Grupa Żywiec, Gameset, 2012 Agency Starcom, Frenzy
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
Little Headhunters powered by LinkedIn
The Foundation K.I.D.S., Publicis Worldwide Poland, PR Agency - MSL Group Poland
Supporting video: https://youtu.be/4MH2RpTuhP4
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
The Launch of an Irish Legend
KFC, Zenith, part of Core
Supporting video: https://www.youtube.com/watch?v=dPutUBnqt7A
#21DayChallenge
DOĞADAN FOOD PRODUCTS, STAY INFLUENCE
Supporting video: https://youtu.be/UOe2JoMZ09w
Vodafone, Ubisoft, and Anzu make history with the world’s first programmatic in-game PC ad campaign
Supporting video: https://www.youtube.com/watch?v=eYKFzr5f060
Security Trophy
Credit Agricole, Havas Play, Havas Media and Native for Crédit Agricole
Supporting video: https://youtu.be/1qzfv9RGPU4
The InGame Billboard
CANAL+, Havas Play
Supporting video: https://youtu.be/O6jmJ37cYHo
ERBUD - recruitment campaign in gaming
ERBUD, Gameset
Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY
Porsche & Twitch; Levelling Up the TAG Heuer Porsche Formula E Team
Dr. Ing. h.c. F. Porsche AG, Proximity GmbH, PHD Germany & Twitch
Supporting video: https://vimeo.com/683840480/80ea527c59
Fast and Furious, an Omnichannel story
Universal Pictures, Xaxis, Mediacom
Martini Discovers New Channels to Reach, Reward and Engage Fans
Martini & Stampix, AMV/BBDO (UK), OMD
Supporting video: https://youtu.be/-arRluSKcV4
The perfect “angle” is round!
Goody's Burger House, Mig Media
Supporting video: https://youtu.be/sXTMF57GT64
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Non-Profit / Corporate Social Responsibility
The First Smart Forest
Vodafone, Sunshine Digital
Supporting video: https://www.youtube.com/watch?v=IIfYX63OPXo&t=2105s
FootballCan 2041
Banco Santander, Havas, Arena Media
Supporting video: https://youtu.be/v1CTpeAwxpU
The Guilt Gifts Puppetry
Cheil Centrade Romania, ANAIS Association
Supporting video: https://youtu.be/e18ngzRDt-U
#soundOFF
Four Paws Bulgaria, proof.
Supporting video: https://www.youtube.com/watch?v=llBfHM5FfO0&t=1s
FIZZ UP STUDIOS: The first TikTok challenge in real life
Pepsi Romania, Leo Burnett Bucharest, OMD
Supporting video: https://www.youtube.com/watch?v=VS9J3x2jsmU
Hyundai Mobility Adventure on Roblox
Hyundai Motor Group, Havas Global and INNOCEAN
Supporting video: https://youtu.be/qaPQjqGULv0
The InGame Billboard
CANAL+, Havas Sports & Entertainment
Supporting video: https://youtu.be/O6jmJ37cYHo
Fast and Delicious
Little Caesars, Karbonat, Hype
Supporting video: https://www.youtube.com/watch?v=mB41kEfZWMY
How to scale your brand search campaigns through a data-driven approach
YOXO by Orange Romania, Vână Animations, Data Revolt Agency
Supporting video: https://youtu.be/5ibNsPpXlko
Going for gold: Backing winners, not losers
Aviva Ireland, Zenith, part of Core
The Toughest – From Domino’s Pizza to Twitch
Domino's Pizza, Arena Media
Supporting video: https://youtu.be/k4lDx_QsEjY
BETANOSNATCH
Betano, KUBIS
Supporting video: https://www.youtube.com/watch?v=c5IynEzL5r8
#unseetheprejudice be yourself
TELUS International Bulgaria, proof., Initiative
Supporting video: https://www.youtube.com/watch?v=vVsYeacZLno&t=1s
Alonso 2022
Alpine, Havas, Havas Play
Supporting video: https://youtu.be/1bUPlmpPM8E
HealthLabs - From Zero to Superhero
Adequate
Supporting video: https://adequate.click/HL2021
Full Ace with TikTok!
2ploGemista Papadopoulou/E.J.Papadopoulos S.A., 4WiseMonkeys, Tempo OMD Hellas
Supporting video: https://youtu.be/ah08aCkJiaU
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
SELL IT ON sahibinden.com (İKİNCİ EL SATICI)
Sahibinden, Rafineri
Supporting video: https://youtu.be/d17pgcpFp5k
#TogetherWeCan realize dreams using Vodafone 5G technology!
Vodafone Turkey, VMLY&R Istanbul, Carat Istanbul
Supporting video: https://www.youtube.com/watch?v=9-bjLkC2WNQ&feature=youtu.be
AI Anxiety Meter
Croatia osiguranje, Bruketa&Zinic&Grey, Go2Digital
Supporting video: https://youtu.be/zzNHOhL8XSs
Digital Security Platform
Aksigorta, Hogarth Worldwide, Mediacom
ERBUD - recruitment campaign in gaming
ERBUD, Gameset
Supporting video: https://www.youtube.com/watch?v=IPsOCnSVFNY
Marko Matejčić
Global Product Strategy Director
MediaCom Global
How AR Gamification helped drive consumers in-store
Yahoo Inc, Lavazza, OnDevice, BlockV
Measuring the impact of viewability & duration on digital video advertising effectiveness
Médiamétrie in partnership with Integral Ad Science (IAS)
Kantar’s Media Reactions 2021: find out where great ads thrive
Kantar
Supporting video: https://www.youtube.com/watch?v=3c-GG6tC7eQ
The impact of diversity in tv-advertising
Annalect Netherlands
The Awareness Impact Tool, the revolution in awareness planning
Wavemaker, Xaxis and Finecast
Supporting video: https://www.youtube.com/watch?v=UjpM4UyTnKE
26% increase in conversions for Renault using privacy safe Multi-Touch Attribution
Renault NL, Annalect NL, OMD Netherlands
The effectiveness of TikTok for Doritos
Annalect Netherlands & PepsiCo Netherlands
Beyond the Cookie: The Future of Advertising for Marketers and Publishers
Lotame
ConTech Queries
Media1: Roman Breithofer, Head of Digital Media, zulu5: Andreas Gysler, Managing Director, Wirtschaftsuniversität Wien: Nadia Abou Nabout, Head of Institute for Interactive Marketing & Social Media, Copenhagen Business School: Edlira Shehu, Associate Professor
Pringles - Measuring the Real Impact of AR
Supporting video: https://youtu.be/eWJsqnxsI7c
Audience panels, a way to replace the vanishing user data
Médiamétrie, Implcit
ConTech Queries
Media1: Roman Breithofer, Head of Digital Media, zulu5: Andreas Gysler, Managing Director, Wirtschaftsuniversität Wien: Nadia Abou Nabout, Head of Institute for Interactive Marketing & Social Media, Copenhagen Business School: Edlira Shehu, Associate Professor
Brussels, 17th May 2022 - IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is delighted to announce the shortlist of finalists for the prestigious MIXX Awards Europe and IAB Europe Research Awards. The annual award competitions showcase the very best of digital advertising from across Europe and the winners will be announced at IAB Europe’s annual Interact conference in Madrid on 25th May 2022!
The shortlists for the MIXX Awards Europe shortlist and IAB Europe Research Awards can be viewed here.
Celebrating and sharing the very latest innovations in digital advertising research and campaign development is a key IAB Europe objective and we would like to thank everyone who took the time to enter.
IAB Europe would also like to thank the jury of experts from across the digital advertising and research industry who dedicated hours of their time to reviewing and discussing all entries. This year’s jury includes experts from Samsung, Vodafone, Meta, Tik Tok, Kantar, DoubleVerify, Yahoo, Bloomberg Media and so many more leading companies. Take a look at the full list of our fantastic judges here.
Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC and Chair of the MIXX Awards Europe Jury comments: “The MIXX Awards Europe is a great showcase of the latest digital campaign creativity and innovation which drives our industry forward. Chairing the Jury and reviewing so many inspired campaigns has been an honour. Seeing so much creativity come out of what has been a challenging couple of years for everyone is truly humbling.”
Kristanne Roberts, Product Management Director for Kantar Marketplace and Chair of the Research Awards Jury, said: “The IAB Europe Research Awards aim to promote the sharing of best practice across Europe. Winning a Research Award is a great achievement and I am pleased to see so many companies taking the time to enter such high quality projects.”
All winners will be announced at IAB Europe’s flagship digital advertising conference ‘Interact’.
Interact is a must-attend event for the digital advertising and marketing industry. For over 13 years, leading European advertisers, industry experts, agencies & media owners meet, get inspired & share best practices in different capital cities across Europe. Our impressive list of speakers includes experts from Meta, Tik Tok, Google, The Telegraph, Index Exchange, Microsoft and more.
After hosting the event virtually for the past two years, Interact will be back in person this year, and we will be heading to Madrid on 25th and 26th of May! In partnership with IAB Spain, we will be hosting two days of keynote speeches, panel discussions, and networking opportunities.
If you would like to join us in Madrid, tickets are available here.
--- END ----
Notes to editors
About IAB Europe:
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of media, technology and marketing companies and national IABs, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market.
Media contact:
Marie-Clare Puffett, Senior Manager, Marketing & Industry Programmes, IAB Europe – puffett@iabeurope.eu
Lauren Wakefield, Marketing and Industry Programmes Director - wakefield@iabeurope.eu
Brussels, 13 May 2022 – IAB Europe today announced that it is withdrawing its request for suspension of the execution of the decision issued by the Litigation Chamber of the Belgian Data Protection Authority (“APD”) on IAB Europe and the Transparency & Consent Framework (TCF). The request for suspension had been submitted as part of the appeal to the Belgian Market Court lodged on 4th March.
The withdrawal coincides with a confirmation by the APD that it will not take a decision on validation of the action plan submitted by IAB Europe until 1st September at the earliest, date by which the Market Court is expected to have issued a ruling on the appeal. The plan, which IAB Europe was required to produce as part of the APD decision, captures how it proposes to deliver on the various orders contained in the decision. The plan is currently being evaluated by the APD, and IAB Europe will have six months to implement it from the date of validation.
“With the APD having confirmed it will not start the clock running on the 6-month implementation period, the operative part of the contested decision, until we expect to have the ruling on the merits, it just makes sense to withdraw the request and focus on the next steps of the appeal”, explained Townsend Feehan, IAB Europe CEO. “Should the decision on the merits of the case not be rendered by the Market Court in this timeframe, for example if it wishes to refer questions to the European Court of Justice, IAB Europe will be able to ask the Market Court for provisional measures at such a time.”
An updated FAQ on the case may be consulted on IAB Europe’s website here.
For more information, please contact Lauren Wakefield, IAB Europe’s Marketing & Industry Programmes Director (wakefield@iabeurope.eu).
On the 25th and 26th of May, IAB Europe will host its flagship event Interact in Madrid. In partnership with IAB Spain, we will be hosting two days of keynote speeches, panel discussions, and networking opportunities. From the attention economy, CTV, and retail media, through to premium publisher’s advertising models, sustainability, the latest policy and regulatory developments, and more, no stone will be left unturned as we take a deep dive into the next era of digital advertising.
In the run-up to the event, we will be introducing you to some of the leading speakers that will be discussing and debating how we can Drive the Next Digital Decade.
We are pleased to introduce Artur Semioniov, Director of Product & Innovation at Xaxis EMEA.
Q. Firstly, thank you for supporting Interact 2022. So, apart from your own session, what are you most looking forward to seeing at Interact?
There are a lot of great sessions this year on the agenda. I’m particularly looking forward to the attention economy presentation and panel discussion on the 25th of May. Attention as a topic, and as a metric, has been around for a very long time but hasn’t been incorporated more deeply into wider campaign planning, activation and reporting processes. I’m excited to hear more about the topic and hopefully learn how we can utilise it more effectively in the future.
Q. What is your role at Xaxis and what’s been your focus so far this year?
I’m Director of Product & Innovation at Xaxis EMEA. Xaxis is the outcome media company and GroupM’s advanced programmatic arm. We utilise our proprietary Artificial Intelligence technology and custom algorithms to deliver outcomes to our clients from their media investments.
My team is working closely with our agencies and clients to improve and develop new programmatic capabilities across display, video, audio, digital out of home (dooh) and new-emerging opportunities like in-game. This year a lot of our focus is dedicated to finding ways to connect different formats and platforms to work together as one unified advertising strategy.
Q. You will be presenting a keynote on how we can reboot our thinking of AI and connect the dots between platforms, channels, media and creativity. What steps do you think we need to take as an industry to make this happen?
Education is an important stepping stone. To bring the best out of the AI tech, we as an industry need to collectively raise a general understanding of AI capabilities and its possible application of it in digital advertising.
As a capability, machine learning has been around for some time now. In the last few years, the application of machine learning has developed and matured in the programmatic buy-side. However, as a technology, I think it has a much bigger role to play in the future of digital advertising. We see an opportunity for a much wider application of AI going forward as a means to connect media buying with creative execution and establish a connection between different platforms and channels to work together in unison.
This however requires a lot of different teams and stakeholders to work together. And therefore, raising awareness and understanding of AI capabilities across the industry is an important step forward.
Q. What most excites you about the use of AI and its potential for the future of digital advertising?
I see multiple applications of AI in the future. Some of these applications will be easier to achieve than others.
In the short term, AI can help us evolve KPIs that we are using to plan, optimise and measure the success of digital advertising campaigns. In a lot of cases, we are still relying on metrics that have been established a long time ago and need a refresher to be more aligned with the current state of the digital landscape.
In the long-term, I hope that with the use of AI technology we will be able to break some of the siloes and bring unified cross-platform and cross-channel campaign execution to fruition.
Q. A bit more about you - what do you most enjoy doing in your free time?
Travelling is my favourite go-to option when I have free time. After a long period of no travel possibilities due to the pandemic, I’m trying to make the most of it now. Even if it’s a small local trip outside the city, it feels like a big treat.
Q. Why do you think people should attend Interact this year?
We are part of a very dynamic industry. There will be a lot of changes happening in the upcoming years, but this also opens doors for new innovative ideas. I think Interact is a great place to share and discuss ideas and learnings across the industry and how to bring them to life.
IAB Europe has partnered with B2B Marketing Expo, taking place on 22-23rd November 2022 at London’s ExCeL. The event connects the most proactive marketing professionals with the tools, techniques, and innovations they need to be at the forefront of the ever-evolving world of marketing.
Exhibiting at B2B Marketing Expo
As part of our official partnership with B2B, IAB Europe members receive an exclusive exhibitor discount of £50 per sqm discount when booking! Not only that but if you book before the 31st of May you’ll be getting a discount on the Early Bird prices, so don't miss your chance to get the best price possible!
To activate this offer, please contact Christopher Martin, Director of Partnerships on Christoper.Martin@Roarb2B.com
DD: 020 8126 4669
Why book early?
This year, the exhibition promises to be the most forward-thinking to date; housing 200 industry-leading suppliers and 200 educational seminars from some of the world’s top experts and innovative thinkers.
Join one of the most collaborative and inventive communities when they come together face-to-face under one roof at ExCeL London on the 22-23 November 2022.
Supporting our members
As part of the B2B Marketing Expo’s comprehensive seminar programme, the IAB will be presenting a session to an audience of highly engaged marketers.
Thousands of professionals will come together at the ExCeL to research the market, learn about new innovations, and discover the latest strategies and trends to progress and develop their marketing in a unique educational programme, consisting of expert-led seminars and panel debates, live demos of the latest technology, as well as industry leading companies equipped with the industry’s finest solution led products and services.
Find out more about B2B Marketing Expo here or contact the IAB team for further information. Please note all stand bookings must go via the event organiser, ROAR B2B.
On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with over 200 people in attendance, it was a huge success!
Featuring a series of panel discussions and market deep dives from IAB Europe and IAB Europe member companies, the event unpacked key topics from the current CTV landscape in Europe to measurement and targeting.
In this post, you will find an overview of each of the sessions covered, as well as video recordings for you to view in your own time. Enjoy!
Watch the full event recording here or keep reading to find out more about the individual panels and recordings.
The event began with an insightful keynote presentation from IAB Europe’s Senior Digital Advertising Analyst, Tom Suttle, on the latest stats and facts from the CTV ecosystem.
Watch Tom’s presentation here.
The first panel discussion of the day: CTV in 2022 was moderated by Gregor Fellner, Director of Business Development at Rakuten Advertising.
We are starting to see the easing of COVID restrictions across the globe, but what will this mean for the CTV landscape in 2022? This panel reflects on how the pandemic has shaped the CTV market over the past 2 years.
For this highly relevant conversation ad Q&A, Gregor was joined by:
The second panel discussion and Q&A: CTV Targeting and Measurement was a deep dive into the latest challenges for our industry when it comes to CTV and cross-screen measurement, as a follow on from our recently released Guide to CTV Targeting and Measurement. Moderator, Jessica Trainor Vice President Ad Platform Partnerships at Comscore was joined by:
Watch the recording here to understand the current hurdles and what needs to be done to overcome them.
The event finished with another keynote, but this time from Shailley Singh, SVP Product Management & Global Programs at IAB Tech Lab. The presentation – Latest CTV Advertising Standards with IAB Tech Lab – covers recent and upcoming standards releases and revisions to support the growth of Connected TV and cross-media video. It will be an opportunity to learn how new feature- both recently released and planned for IAB Tech Lab standards, software and Transparency Centre make buying, selling, delivering and measuring Connected TV safe, transparent and TV like experience for advertisers and consumers.
Watch the recording here to understand what is new for CTV in Open RTB, Transparency Centre, Video Ad formats, Open Measurement and more.
We want to say a massive thank you to our excellent speakers and to our listeners.
We hope to see you all at the next Virtual CTV, later in the year!
