Interactive Advertising Bureau

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May 8, 2024
The FAST & The Curious Report by Samsung Ads

The surge in streaming and tightening of consumer wallets signalled the end of a decade-long ad-free experience and the rise […]

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May 7, 2024
S6. Ep 2 - Navigating Social Audience Measurement in Europe

Listen to the podcast here. Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as […]

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May 2, 2024
Introducing Programmatic Perspectives: In-Depth Conversations & Insights from Members of IAB Europe’s Programmatic Trading Committee

This week marks the launch of a brand new series - ‘Programmatic Perspectives’. Brought to you by the members of […]

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May 2, 2024
Programmatic Perspectives S1. Ep.1 - Future Forward: The Agency Role in 2024

Listen to the podcast here. In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify […]

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May 2, 2024
IAB Europe’s Prestigious Annual MIXX Awards Europe is Open for Entries

2nd May 2024, Brussels, Belgium - IAB Europe is thrilled to announce that today Europe’s biggest digital advertising awards are […]

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May 1, 2024
[Watch on Demand] IAB Europe's, The Great Debate - Retail Media 2024

On April 23rd, 2024 we went to the vibrant city of Amsterdam, Netherlands for our 2024 Great Debate on Retail […]

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April 30, 2024
From Buzzword to Business: IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Advertising Professionals

Study shows strong adoption with 91% of respondents already using or experimenting with Gen AI Brussels, Belgium, 30th April 2024 […]

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April 30, 2024
IAB Europe and Microsoft Advertising’s Understanding the Adoption and Application of AI in Digital Advertising Report

In collaboration with Microsoft Advertising, IAB Europe has released a new report ‘Understanding the Adoption and Application of AI in […]

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April 29, 2024
IAB Europe’s Driving Diversity, Equity, and Inclusion (DE&I) in Programmatic: Best Practices and Actionable Insights

26th June | 12:00 CET - Register here Join us for an engaging and insightful webinar as we delve into […]

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April 29, 2024
IAB Europe's Privacy Sandbox Timeline Q&A with Google Chrome

30th April 10:00 CET - Register here Chrome recently announced that they will not complete third-party cookie deprecation (3PCD) during […]

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April 29, 2024
Adzymic Pte Ltd
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April 26, 2024
Navigating Commerce Media 2.0: Market Opportunity by PubMatic

Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]

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