Interactive Advertising Bureau

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September 12, 2023
Guest Member Blog Post with Coinis - Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week's member guest blog post we hear from Tamara Jelic, Head of Business Development, and Anastasia Loseva, […]

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September 8, 2023
Guest Member Blog Post with Freewheel - Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations […]

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September 7, 2023
Reducing the Carbon Impact of Digital Advertising Whitepaper by IMPACT+

IMPACT+ is a technology company that enables brands, agencies, publishers & ad tech companies to measure and reduce the carbon impact of their digital advertising. […]

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September 7, 2023
Belgian Market Court Agrees That CJEU Decision is Needed Before Further Assessment of Action Plan Validation

Brussels, Belgium - 7 September 2023: IAB Europe confirms today that, following IAB Europe’s appeal against the Belgian’s Data Protection […]

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September 7, 2023
Belgian Market Court Refers IAB Europe Ruling on TCF to The European Court of Justice: IAB Europe Statement

BRUSSELS, BELGIUM - 7th September 2022: IAB Europe acknowledges the interim ruling handed down today by the Belgian Market Court (part […]

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September 6, 2023
IAB Europe Releases Pan-European Definitions and Guide to Retail Media Paving the Way for Industry Standardisation

  Majority of Retail Media Buyers and Sellers Want Standards in Media and Attribution Measurement 6th September, 2023 - Brussels, […]

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September 6, 2023
IAB Europe’s Retail Media Standards Survey 2023 Results

At the end of 2022, IAB Europe created a new Retail Media Working group to bring stakeholders from across the […]

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September 6, 2023
IAB Europe’s 101 Guide to Retail Media

The 101 Guide to Retail Media was updated in June 2024. Access the updated Guide here.  In a world driven […]

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September 6, 2023
TCF for Publishers

Vendor Registration Registration for the Global Vendor List (GVL) is open for Vendors to apply for approval to participate in the IAB […]

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September 4, 2023
[Watch on Demand] Privacy Sandbox: Get Ready for Testing

  In collaboration with Google, on Tuesday 29th August we hosted a webinar on the Privacy Sandbox. It focused on […]

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September 4, 2023
DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading businesses and pioneers from the […]

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September 4, 2023
TCF Supporting Resources

To support your implementation of TCF v2.2 we have listed all relevant resources. TCF Policies TCF Technical Specifications  TCF Operational […]

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