Our annual flagship conference ‘Interact’ is back and we are ready to welcome you on the 21st - 22nd of […]

Study shows strong adoption with 91% of respondents already using or experimenting with Gen AI Brussels, Belgium, 30th April 2024 […]

In collaboration with Microsoft Advertising, IAB Europe has released a new report ‘Understanding the Adoption and Application of AI in […]

26th June | 12:00 CET - Register here Join us for an engaging and insightful webinar as we delve into […]

30th April 10:00 CET - Register here Chrome recently announced that they will not complete third-party cookie deprecation (3PCD) during […]

Global commerce media advertising ad spend will reach $158 billion this year, and will increase to $220 billion in 2027, […]

Retail Media has experienced exponential growth in recent years. Going from a nascent conversation to a widely invested and much […]

Brussels, Belgium, 25th April 2024 - Today, IAB Europe has published the final version of the Retail Media Measurement Standards […]

IAB Europe’s flagship event Interact 2024 is heading to Milan on 21st - 22nd May. In partnership with IAB Italy, […]

IAB Spain together with Primetag, an analytical and ROI measurement platform for influence marketing, presented the Study 'Influencer Economy: Market Data […]