The DSA, adopted in October 2022, sets transparency obligations for online platforms, aiming to improve consumer and business confidence in […]

Brussels, 22nd January, 2024 - Today, IAB Europe, the European-level industry association for the digital advertising and marketing ecosystem, has […]

Brussels, Belgium, 18 January 2024 - IAB Europe, in coalition with national trade association members representing thousands of companies operating […]

New resource for media buyers provides an overview of on-site, off-site and digital in-store retail media ad opportunities offered by […]

The IAB Europe Retail Media Product Matrix is a one page overview of the advertising products available via on and […]

Retail Media digital advertising investment in Europe is projected to reach 25 billion EUR by 2027, underscoring the transformative impact […]

E-commerce Berlin Expo has always been a fantastic opportunity for anyone in the industry to learn new things, meet experts, […]

Digital Marketing and Advertising Association Calls for a Harmonised Cross-border Complaints Process  Brussels, 17th January, 2023 - IAB Europe, representing […]

Generative Artificial Intelligence (GAI) is rapidly transforming the digital advertising landscape. It’s a hot topic and one that is changing […]

Digital advertising in Europe is both exposed to cyclical forces of economic uncertainty and structural forces of industry change. As […]