Dimitris Beis, Data Analyst & Sustainability Manager at IAB Europe shares key insights to help stakeholders in the digital advertising […]

Listen to the podcast here To kick things off for Season 6, our Data Analyst & Sustainability Manager, Dimitris Beis, […]

Now on the 31st edition, the digital marketing investments in France report has been released with a dedicated section on […]

IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards.  The […]

Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]

IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta  and adjinn and prepared in collaboration […]

IAB Europe’s Programmatic Trading Committee has put together this handy FAQ to demystify common questions on omnichannel strategies. In this […]

This study, conducted by Digiseg and AdExchanger, analyses how top publishers are using first-party data to improve addressability and privacy […]