Interactive Advertising Bureau

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February 14, 2016
Google: Programmatic Guaranteed Improves Efficiency for Condé Nast and MediaCom

Condé Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from […]

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February 14, 2016
Google: Using Private Marketplaces in Ad Exchange, Condé Nast Revenue Leaps 800%

Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium look and feel and deliver […]

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February 14, 2016
Google: Danish Publisher and Media Network Jubii Embraces Programmatic through DoubleClick

Jubii is a publisher and media network that covers over 60% of the Danish internet population. The company wanted to […]

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February 14, 2016
Google: Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick

Milliyet is a leading Turkish news provider that sells 260,000 print copies daily and attracts over 3 million unique users […]

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February 13, 2016
Improve Digital and Dutch Publisher: programmatic video strategy

Get the slides here.

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February 11, 2016
Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in […]

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February 10, 2016
Member blog - Google - How we fought bad ads in 2015

 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect you to products or services […]

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February 2, 2016
13.9%: The percentage of Adblock users in Romania

IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]

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February 1, 2016
Is a “safer Safe Harbour” on the way?

This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is to support growth in the […]

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January 26, 2016
test post with footnotes

something something something [1. this is nice] but also whne [2. Desired typo] it's very good   a little change

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January 20, 2016
IAB Europe Report: European Online Advertising Spend H1 2015

The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of […]

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January 20, 2016
Adform and Citrix: programmatic rich media

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