Interactive Advertising Bureau

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May 30, 2016
Member blog - nugg.ad - Data meets Creativity: The rise and challenge of audience-driven advertising

Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own […]

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May 29, 2016
Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market

19 May 2016, London – Adform’s RTB Trend Report Europe 2015 shows slower but sustained growth in programmatic trading across […]

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May 26, 2016
Adform and IKEA Mobile Programmatic Case Study

To inject more play into our lives, IKEA has launched Lattjo, a new collection for playing that includes board games, […]

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May 24, 2016
IAB Europe response to Platforms Consultation

In December 2015, IAB Europe submitted its response to the European Commission’s public consultation on the role of online platforms. […]

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May 24, 2016
European Commission issues e-commerce package of Digital Single Market initiatives

Brussels, 23 May 2016 – IAB Europe commends the Commission on its continuing strong interest in promoting Europe’s digital economy, […]

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May 23, 2016
IAB Europe Research Awards Winners Webinar on Advertising Effectiveness and Cross-device Measurement - 13 June

Join us for a webinar showcasing the research awards winners to gain insight into best practice in advertising effectiveness and cross-device […]

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May 23, 2016
ICEEfest boosts the interactive industry in CEE region

ICEEfest - Interactive Central and Eastern Europe Festival - is one of the largest Internet related festivals organized in the CEE […]

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May 23, 2016
Member News: comScore Receives ABC Accreditation for Content Verification

comScore continues its status as a certified solution for the digital ad market LONDON, UK, 24 May, 2016  – comScore, […]

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May 18, 2016
3rd Annual Real-Time Advertising Summit – 9-10 November 2016 – London, UK

Following the success of the RTA series over the past two years, ACI’s 3rd edition of the Real-Time Advertising Summit […]

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May 18, 2016
Teads.tv White Paper: Mobilising video advertising: trends, challenges and opportunities

Mobile is everywhere with more than half of the global population owning a smartphone or tablet and developing a deeply […]

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May 17, 2016
Instagram Research: The Instagram Effect

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably Facebook and Instragram as the winner for the Digital […]

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May 16, 2016
At Interact 2016, IAB Europe rewards creativity in advertising with the MIXX Awards !

The MIXX Awards (short for Marketing and Interactive Excellence Awards) reward the best Digital & Mobile and Media campaigns in […]

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