Interact is the premiere gathering of Europe’s digital advertising industry, where leaders advertisers, industry experts, agencies and media owners come […]

Brussels, 10 January 2017 – The Interactive Advertising Bureau Europe (IAB Europe) is dismayed by the European Commission’s proposal for a […]

On 22 December 2016, European publishers (EMMA, ENPA, EPC, NME), the digital advertising industry (IAB Europe), direct marketers (FEDMA), advertisers […]

London, 5 January 2017. The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has […]

Meetrics International Business Director, Anant Joshi, speaks to ExchangeWire about how brands avoid ad misplacement. Watch the interview here.

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with […]

Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars in wasted advertising budgets. Even […]

IAB Europe has prepared Guidance on how to comply with EU rules applicable to online native advertising and content-based advertising. […]

An ad must have the opportunity to be seen in order to have the opportunity to make an impact, which […]

The adoption of the GDPR which will apply with direct effect in all EU Member States from May 2018, along […]

IAB Europe has held two webinars to dive deeper into the key considerations for developing programmatic strategies outlined in our recent […]

In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however are becoming more selective about […]