Interactive Advertising Bureau

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April 10, 2017
Member report: IAB Netherlands - Digital Ad Spend 2016

IAB Netherlands report on Online Advertising Spend 2016 The original article (in NL) is available here. You can also browse […]

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April 9, 2017
Member blog – Danske Medier – Data protection authorities disregard the very laws they are tasked to enforce

Allan Sorensen is Head of Digital at Danske Medier and Chair of IAB Europe’s Policy Committee. The views expressed by […]

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April 5, 2017
Member report: IAB Ireland / PwC - Digital Adspend 2016

The latest IAB Ireland / PwC Online Adspend Study for the year ended December 2016, published on April 5, reveals […]

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April 3, 2017
The advent of RTB

For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]

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March 28, 2017
Member report - comScore - Mobile's Hierarchy of Needs

This newest insight piece from comScore looks at mobile devices, categories and apps’ share of total digital time, and how […]

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March 28, 2017
IAB Europe releases its consolidated Interact 2017 PREVIEW PROGRAMME revealing top-of-mind industry issues to be tackled by outstanding industry thought leaders

Brussels, 29 March -  IAB Europe is the organiser of the Interact 2017 conference, taking place in Amsterdam on 23-24 […]

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March 24, 2017
Carlos Lopez-Plandolit - Adelphic Recommended

Bio Carlos Lopez-Plandolit has been working in the digital advertising industry for 10 years in different areas, starting at the […]

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March 23, 2017
Coalition for Better Ads: Key resources on Initial Better Ads Standards

Advertising helps support diverse types of free content, fearless journalism and close-knit social connections that span across the world. But […]

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March 23, 2017
Mutlu Dogus Yildirim - IAB Turkey Recommended

Bio: Mutlu Dogus Yildirim has a broad experience with online advertising, software engineering, product management and business development. He has […]

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March 22, 2017
Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington, DC, Brussels, March 22, 2017 -- The […]

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March 22, 2017
Member blog - Improve Digital - Capitalising on mobile video demand

by Dana Ghazzi, Video Product Manager, and John Almeida, Senior Mobile Product Manager   With audiences spending more time than […]

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March 20, 2017
Policymakers must avoid leading EU into age of data prohibition

This piece was originally published in The Parliament Magazine on 17 March 2017.  Data-driven advertising provides an indispensable revenue stream […]

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