Interactive Advertising Bureau

Search Results

June 26, 2016
Interact 2016 Workshop - Simon Gosling (Happy Finish) - Experiment Virtual Reality

Click the document below to download it.

Read More
June 23, 2016
Danish authorities confirm ad blocking detection doesn't require consent

Brussels, 24 June 2016. IAB Europe welcomes reports that Danish authorities consider that ad blocking detection does not require users’ […]

Read More
June 22, 2016
Dutch government confirms ad blocking detection is legal

Brussels, 23 June 2016. IAB Europe welcomes the Dutch government’s confirmation that ad blocking detection is legal, and moreover exempted […]

Read More
June 21, 2016
Integral Ad Science report: Q1 2016 International Media Quality Report

Media quality across Europe is in its best shape yet! The Integral Ad Science (IAS) Q1 2016 UK Media Quality […]

Read More
June 21, 2016
comScore report: Video serves a Social Media ace for Roland-Garros content

The summer brings a series of major international sporting events to France, starting with the tennis French open at Roland-Garros. […]

Read More
June 20, 2016
IAB Europe Report: Attitudes towards Programmatic Advertising - June 2016

Nearly all stakeholders including strategists, planners, buyers and operational teams across the digital ecosystem are embracing programmatic advertising and building […]

Read More
June 20, 2016
Clear evolution of programmatic strategy across markets

Brussels, 21st June 2016 – advertisers are experimenting with hybrid models but still relying on agencies whilst publishers are developing […]

Read More
June 16, 2016
Member blog - AppNexus - Differentiation and Programmable Marketing

Recently I had the privilege to speak at IAB Europe Interact in Lisbon, where I reflected on the observations I […]

Read More
June 16, 2016
The Improve Digital 2016 Display and Video Advertising Ecosystems

2016 Display Advertising Ecosystem Europe [slideshare id=63171508&doc=marketmapeu2016web-160617110818] 2016 Video Advertising Ecosystem Europe Download the document below!

Read More
June 13, 2016
IAB Europe Research Awards Winners Webinar on Consumer Behaviour and Media Planning – 5 July

Join this webinar to gain insight into best practice in consumer behaviour research and media planning When? Tuesday 5th July […]

Read More
June 12, 2016
Member blog - Improve Digital - TV and Online Video

There's a lot of confusion about what full programmatic TV will bring. Let's get clear before taking a peak into […]

Read More
June 12, 2016
Gemius Research: gemiusAudience Overnight™

Revolution in Delivering Final and Complete Internet Audience Results. Gemius started to develop Overnight™ methodology back in 2014, completion took […]

Read More
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram