Interactive Advertising Bureau

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February 13, 2017
Press Release: Interact 2017 - The New Rules of Engagement: Online Advertising Industry leaders drive solutions to business, policy and societal challenges

Brussels, 10 February 2017 – Interact, IAB Europe’s flagship annual conference, goes to Amsterdam for 2017.  The conference will take place […]

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February 13, 2017
Member infographic - AdRoll - 11 Insights You’ll Love This Valentine’s Day

While you were out looking for the perfect gift for that special someone, AdRoll EMEA took the time to put […]

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February 10, 2017
Member report - GroupM - Interaction 2017 Preview

Each year GroupM publishes its overview of the state of digital marketing and its implications for advertisers titled Interaction. In […]

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February 8, 2017
IAB Europe Webinar Recording: Building more Meaningful Consumer Relationships with Online Native Advertising

You can watch the recording of the first webinar entitled Building more Meaningful Consumer Relationships with Online Native Advertising below. […]

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February 6, 2017
Member report - Videology - EMEA Video Benchmarks 2016

The 2016 EMEA Benchmarks Report provides brands and agencies with key insights into the complex world of converging TV and […]

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February 2, 2017
Get your work recognised with a European award – IAB Europe Research Awards

The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased […]

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February 2, 2017
Get your campaigns recognised with a European award – MIXX Awards Europe

The MIXX Awards are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what […]

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February 2, 2017
Member blog - Meetrics - The importance of ad verification

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the […]

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January 26, 2017
IAB Europe Native Advertising and Content Marketing webinar series

Following on from the publication of the IAB Europe white paper on Native Advertising and Content Marketing, IAB Europe has […]

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January 26, 2017
Member report - IAB Netherlands - Report on Digital Marketing Innovation

With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte […]

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January 25, 2017
Member report - Meetrics - International Q4/2016 Viewability Benchmarks

The data in Meetrics‘ Viewability Benchmarks for the International European market is based on Ad Impressions that met the definition of […]

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January 23, 2017
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising.

The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulatory Programme […]

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