Interactive Advertising Bureau

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February 2, 2017
Get your work recognised with a European award – IAB Europe Research Awards

The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased […]

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February 2, 2017
Get your campaigns recognised with a European award – MIXX Awards Europe

The MIXX Awards are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what […]

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February 2, 2017
Member blog - Meetrics - The importance of ad verification

UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the […]

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January 26, 2017
IAB Europe Native Advertising and Content Marketing webinar series

Following on from the publication of the IAB Europe white paper on Native Advertising and Content Marketing, IAB Europe has […]

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January 26, 2017
Member report - IAB Netherlands - Report on Digital Marketing Innovation

With this survey, IAB Netherlands charts the digital innovation agenda of leading marketers in the Netherlands. In cooperation with Deloitte […]

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January 25, 2017
Member report - Meetrics - International Q4/2016 Viewability Benchmarks

The data in Meetrics‘ Viewability Benchmarks for the International European market is based on Ad Impressions that met the definition of […]

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January 23, 2017
TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising.

The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness of the European Self-Regulatory Programme […]

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January 23, 2017
IAB Europe Panel: d3con – International Experts challenge - 13.30, March 14, Hamburg

d3con is the world's biggest event on the topic of Programmatic Advertising. More than 1,500 top-level participants, from leading advertisers, […]

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January 23, 2017
IAB Switzerland event - D:PULSE - February 22, Zurich

This is where the digital heart of Switzerland is beating D:PULSE is the new, and significant, digital marketing event in Switzerland. […]

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January 23, 2017
IAB Europe Video Ad Formats Survey - Take part now!

Which video ad formats work for brand building? The aim of this survey is to learn about the video ad […]

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January 20, 2017
comScore report: 3 digital categories to watch at the start of 2017

In keeping with previous years, January 2017 may well bring a spike in usage for categories relating to ‘fresh start’ […]

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January 16, 2017
IAB Europe Press release: European ad industry releases new data about powerful economic benefits across the EU delivered by advertising

Brussels, 16 January 2017 –  At the time when advertising is under increased regulatory scrutiny across the continent, the EU-wide […]

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