Interactive Advertising Bureau

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October 22, 2017
IAB Europe Webinar Recording: Data-Driven Advertising – Europe Online: An Experience Driven by Advertising

An in-depth study by GfK, based on online surveys with over 11,000 internet users, explored the types of content consumers access online, […]

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October 18, 2017
IAB Europe Webinar Recording: Research Awards Winners – Consumer Behaviour and Media Planning

This is the second of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and […]

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October 18, 2017
IAB Europe Press Release: European Parliament Committee’s approach on ePrivacy would harm European media and citizens

Brussels, 19 October 2017 -- IAB Europe regrets today’s decision by the European Parliament’s Committee on Civil Liberties, Justice and Home […]

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October 18, 2017
IAB Europe Webinar Recording: Research Awards Winners – Consumer Behaviour and Media Planning

This is the second of two webinars showcasing the winners of the IAB Europe 2017 Research Awards which recognise and […]

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October 11, 2017
IAB Europe Webinar Recording: GDPR Webinar Series I - GDPR compliance

After the 25th of May 2018, data protection authorities will have the power to fine companies up to €20,000,000 for […]

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October 10, 2017
Press release: New AdRoll Research Finds 81% of Organisations Use Marketing Attribution

Global adoption of marketing attribution has increased though majority of business still struggle to act on insights, according to survey […]

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October 10, 2017
IAB Denmark event: Programmatic Advertising & Marketing Automation 2017 - 28.11.2017 - Copenhagen

Featuring inspiring presentations, case studies, research, and more, IAB Denmarks “Programmatic Advertising and Marketing Automation 2017 – is designed for […]

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October 10, 2017
Press release: IAB Turkey releases 2017 half year digital ad revenue

DIGITAL AD REVENUES IN TURKEY INCREASED BY 14.6%, REACHING TO 1,063 BILLION* TL IN THE FIRST HALF OF 2017 According to […]

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October 10, 2017
Member White Paper: AppNexus - Header Bidding: The next evolution

When header bidding started to gain momentum in 2015, it promised publishers the ability to sell every impression at its […]

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October 9, 2017
8 European associations ask MEPs to recognise the right of online services to decide their business model

On 10 October 2017, eight associations, among them IAB Europe, representing stakeholders of the European publishing, media, and advertising industries […]

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October 2, 2017
Industry Coalition for Data Protection writes letter to MEPs on ePrivacy

On Friday September 29th, the Industry Coalition for Data Protection of which IAB Europe is a member wrote an open letter […]

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October 2, 2017
IAB Europe Webinar: Data-Driven Advertising - Europe Online: An Experience Driven by Advertising

Thursday, 12th October 4pm CEST / 3pm BST   Join this webinar to gain insight into the results of one […]

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