Interactive Advertising Bureau

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July 27, 2017
Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool

MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, July 28, 2017 – comScore today […]

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July 26, 2017
Member Position Paper: FreeWheel - Why Premium Video Matters for Advertisers: a European Perspective

Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has […]

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July 26, 2017
Member report: FreeWheel - Video Monetization Report

As we turned the corner into 2017, one thing became clear: the industry has never been closer to true unification […]

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July 23, 2017
Member Blog - OMD - My Four Observations from The IAB Europe AdEx Benchmark report

Blake participated in webinar panel discussion of the IAB Europe AdEx Benchmark report findings on the 18th of July, the webinar […]

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July 19, 2017
IAB Europe GIG: Working Paper on the Definition of Personal Data

This working paper has been prepared by the Members of IAB Europe's GDPR Implementation Working Group (GIG), under the leadership […]

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July 19, 2017
Press release: Sublime Skinz strengthens its technology and creative expertise with the acquisition of Kpsule

Paris, July 20th 2017, Sublime Skinz – the leading solution for high-Impact non-intrusive digital advertising – has announced the acquisition of […]

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July 18, 2017
IAB Europe Webinar Recording: European Online Advertising Spend 2016

As the recently published AdEx Benchmark 2016 report shows, European online advertising has continued to deliver double-digit growth and has […]

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July 12, 2017
Press Release: Quantcast’s Real-time Advertising Academy receives IAB Europe Endorsement

Brussels, 13 July 2017 - When it comes to education, IAB Europe takes a two-pronged approach: support and content creation. […]

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July 12, 2017
IAB Europe position paper: Position on the proposal for an ePrivacy Regulation

Summary The ePrivacy Regulation doubles down on the approach that has irritated internet users with ubiquitous consent banners and other […]

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July 9, 2017
Member report: NEWBASE - Marketing Priorities 2017

In a rapidly changing media world, as marketers, we need to keep up with what is going on around us, […]

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July 6, 2017
IAB Europe, IHS Markit and IAB Report: Global Mobile Advertising Revenue 2016

IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue. The figures show that mobile […]

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July 6, 2017
IAB Europe Press Release: Global Mobile Advertising revenues tops €63 billion ($83 billion) in 2016

Mobile display continues to dominate spend with a 54% share at €34 billion ($45 billion) Brussels, 7 July 2017 – […]

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