AVOD is a key part of the media mix; exclusion from the media plan isn’t an option when over […]

  Welcome back and hello to 2023! Last year, IAB Europe’s committees and task forces produced some incredible outputs including […]

In this week’s member guest blog post we caught up with Michelle Urwin, VP Marketing at Skai (formerly Kenshoo) to […]

A practical textbook for publishers on maximising revenue  Discover this textbook (around 200 pages) on maximising revenue by David Bauckmann […]

In December, IAB Europe, in collaboration with Google, held two technical webinars to provide a deeper understanding of how the […]

  With Christmas celebrations upon us and the new year fast approaching we look back at what an incredible year […]

In December, IAB Europe, in collaboration with Google, held two technical webinars to get a deeper understanding of how the […]

Retail media is one of the hottest topics within the digital advertising industry right now. IAB Europe forecasts retail media […]

More than 90% of Advertisers are Partnering with Retailers to Reach Consumers New study from IAB Europe and Microsoft Shows […]

As part of IAB Europe’s key focus on topics of corporate responsibility in the digital advertising industry, The Programmatic Trading […]