IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards. The […]
IAB Europe has published the first set of European recommendations for Retail Media digital advertising metrics and measurement standards. The […]
Brussels, Belgium, 29th February 2024 - Today, IAB Europe, the leading European-level industry association for the digital marketing and advertising […]
IAB Spain has released its 2024 Digital Media Advertising Investment Report, sponsored by Adevinta and adjinn and prepared in collaboration […]
IAB Europe’s Programmatic Trading Committee has put together this handy FAQ to demystify common questions on omnichannel strategies. In this […]
This study, conducted by Digiseg and AdExchanger, analyses how top publishers are using first-party data to improve addressability and privacy […]
As part of IAB Europe’s Programmatic Trading Committee’s 2024 work plan, we have launched a new working group dedicated to […]
7th March | 15:00 CET - Register here Join IAB Europe for The Post Third-Party Cookie Countdown Webinar Part 2 on […]
These insights from MeMo provide some key considerations for delivering effective retail media advertising. The insights dive into the effect […]
In the unique European CTV market, a new report by DoubleVerify and IAB Europe finds a need for greater transparency […]
IAB Europe in collaboration with DoubleVerify have released 'The Power and Potential of CTV in Europe Report’. The report shares […]
Less than a year remains until the deprecation of third-party cookies in Chrome, marking a significant shift in the digital […]
