Programmatic campaign with customised audience targeting boosts brand impact for bwin. Get the slides here.

A mobile advertising campaign using a full page overlay format for Duracell’s new product resulted in increased awareness, purchase intent […]

Microsoft aimed to raise product awareness and drive consideration of the new Lumia 930, extending the reach of the television […]

Online branding campaign for De Cecco increases awareness by 148% and triples growth in sales. Get the slides here.

The results of this study prove that the cross-media campaign for the “Leibniz Choco Crunchy” product launch was able to […]

Using video advertising to show the styling possibilities that can be achieved using the Philips Grooming shaver the brand user […]

In this study, three brands: BoboFrut, Leroy Martin and Olympus, show that online branding campaigns help in building engagement of […]

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The “digital facts” AGOF study will enable media planners to calculate reach and user data for combined stationary and mobile […]

An ethnographic study with eye tracking, which investigates the distribution of attention to the various screens in multi-screen situations. In […]

IAB UK commissioned this piece of research to investigate how consumers really use their devices and how this impacts on […]

IAB Serbia and MindTake have set up an annual online audience research in Serbia that is executed through an online […]