Interactive Advertising Bureau

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February 15, 2016
CNIL-Facebook: Recent developments create legal uncertainty for use of online cookies

IAB Europe has taken note of the CNIL asking Facebook to review its use of cookie, believing the move and similar moves to create uncertainty for thousands of other websites that make use of similar techniques.

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February 15, 2016
Improve Digital and UK Publisher: holistic programmatic strategy

Get the slides here.

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February 14, 2016
Google: Programmatic Guaranteed Improves Efficiency for Condé Nast and MediaCom

Condé Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from […]

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February 14, 2016
Google: Using Private Marketplaces in Ad Exchange, Condé Nast Revenue Leaps 800%

Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium look and feel and deliver […]

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February 14, 2016
Google: Danish Publisher and Media Network Jubii Embraces Programmatic through DoubleClick

Jubii is a publisher and media network that covers over 60% of the Danish internet population. The company wanted to […]

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February 14, 2016
Google: Turkish News Brand Milliyet Creates New Revenue Stream with DoubleClick

Milliyet is a leading Turkish news provider that sells 260,000 print copies daily and attracts over 3 million unique users […]

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February 13, 2016
Improve Digital and Dutch Publisher: programmatic video strategy

Get the slides here.

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February 11, 2016
Programmatic Future Trends Series: Fighting ad fraud and the future of trading desks

In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in […]

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February 10, 2016
Member blog - Google - How we fought bad ads in 2015

 By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google.  When ads are good, they connect you to products or services […]

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February 2, 2016
13.9%: The percentage of Adblock users in Romania

IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]

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February 1, 2016
Is a “safer Safe Harbour” on the way?

This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is to support growth in the […]

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January 26, 2016
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