Programmatic advertising has been at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin […]
Programmatic advertising has been at the centre of discussions and events across the advertising industry. From Advertising Week in London and Interact in Berlin […]
As part of Tommy Hilfiger’s online strategy, Atlas delivered cross-device ads via post-impression retargeting. Atlas was then able to characterize […]
Atlas enabled MobeSeek to measure mobile site conversions for the first time. Based on these results, MobeSeek says it will […]
Using people-based delivery and analysis, Atlas found that men represented up to one-third of campaign impressions and reach across the […]
Digital agency 55 recently managed a French campaign for its client Ferrero to promote Tic Tac candy as part of […]
Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales […]
IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury consists of three European corporate […]
The challenge For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to […]
Collective relies on the power of video to drive brand recognition and recall among its target audiences. Historically, executing advertising […]
The Programmatic Pioneers Summit is taking place on the 24th – 25th of May, 2016 at Hilton Canary Wharf in […]
Tamedia is a Swiss media group with its headquarter in Zurich. With its daily and weekly newspapers, magazines, online platforms […]
This case study highlights a campaign for Deutsche Telekom product, MagentaMobil Start. Working with MediaCom, they used the Adform full […]
