Online advertising is essential to the success of the European digital market. It has a key role in helping fund […]

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) - September 15, […]

IAB Europe announced at dmexco that the total programmatic display advertising market in Europe jumped 70.3% from €3.4bn in 2014 […]

Mobile display traded programmatically more than any other format Cologne, 14 September 2016 – At dmexco today, IAB Europe announced […]

"Header Bidding is one of the most discussed topics in the programmatic industry. Now it is being implemented and tested […]

eBay Kleinanzeigen, Germany’s largest classified ads marketplace and subsidiary of the global online marketplace eBay, has been renowned as a […]

Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge the performance of its digital […]

For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to juggle […]

The following report provides further insight into the buy-side (advertisers and agencies) attitudes and current adoption of programmatic advertising following […]

dmexco is the global business and innovation platform of the digital economy. It enables visitors to experience disruptive trends and […]

DIGIDAY spoke to IAB Europe CEO Townsend Feehan ahead of her appearance at Digiday’s Publishing Summit Europe in October, where […]

Brussels, 1 September 2016 – IAB Europe welcomes guidance published by EU telecom regulators on Tuesday confirming that network-level ad blocking […]