The following industry experts explain the key opportunities in programmatic advertising for buy and sell-side stakeholders, the challenges that exist […]
The following industry experts explain the key opportunities in programmatic advertising for buy and sell-side stakeholders, the challenges that exist […]
The following industry experts explain how programmatic advertising works, what a DSP, SSP and DMP is, types of data available, […]
The following industry experts explain what programmatic advertising, how digital evolved into programmatic and how it will continue to evolve. […]
The following industry experts explain what digital advertising is, how the market is evolving, market size and growth in this […]
Want a simple and sensible explanation on different industry topics, challenges and emerging trends? Introducing ‘IAB Europe Explains’... This new […]
The latest IAB Europe Programmatic Ad Spend Report reveals that programmatic revenue grew by 33 percent in 2018, topping €16.7bn, with […]
IAB Europe's annual Attitudes to Programmatic Advertising Report is a comprehensive analysis of the European programmatic landscape, covering strategies and […]
TOTAL PROGRAMMATIC REVENUE GREW BY 33 PERCENT IN 2018 TO €16.7BN ADOPTION OF ADS.TXT STILL LOW AMONGST BUY-SIDE, DESPITE HIGH […]
A LINK TO THE FULL JUDGEMENT CAN BE FOUND HERE. Context On 29 July 2019, the CJEU handed down a […]
Cadbury wanted to deliver their best Christmas, enabling festive generosity by showcasing Christmas wishes coming true and consequently bringing Cadbury […]
