Live Nation, the world’s largest live entertainment com- pany. Though Live Nation now uses Atlas to promote and analyze sales […]

IAB Europe is pleased to announce the jury for the 2016 research awards. The Jury consists of three European corporate […]

The challenge For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: buyers either need to […]

Collective relies on the power of video to drive brand recognition and recall among its target audiences. Historically, executing advertising […]

The Programmatic Pioneers Summit is taking place on the 24th – 25th of May, 2016 at Hilton Canary Wharf in […]

Tamedia is a Swiss media group with its headquarter in Zurich. With its daily and weekly newspapers, magazines, online platforms […]

This case study highlights a campaign for Deutsche Telekom product, MagentaMobil Start. Working with MediaCom, they used the Adform full […]

IAB is providing publishers with tools to identify and persuade consumers to turn off blocking software and open themselves up […]

Dear members, We are pleased to inform you that we have updated our website. This revamp ensures that the work […]

The Adform Certification Program is designed to promote openness within the digital media industry by providing further insight and access […]

IAB Turkey has revealed the winners of the sixth annual MIXX Awards Turkey –also known as Digital’s Oscars- at an […]

Ad Blocking Detection Script, and Improved User Experience, are keys to better value exchange, Trade Group says.  NEW YORK, USA – […]