This 50-minute webinar takes a look at two exciting technologies which are transforming the face of advertising today: digital audio […]

Global CMOs appreciating the rise in status but feeling the pressure in new study from NewBase •    Only four in […]

HP's Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. By running programmatic digital out-of-home […]

As the last minute preparations for Interact are put in place we are delighted to bring you some perspectives on […]

The latest IAB Ireland / PwC Online Adspend Study for the year ended December 2016, published on April 5, reveals […]

For a newcomer to the programmatic scene, an industry steeped in acronyms and specialised terminology, the task of unravelling its […]

Programmatic advertising has become an essential component of modern marketers’ digital strategies. With its real time insights, granular targeting, effective […]

There's a lot of confusion about what full programmatic TV will bring. Let's get clear before taking a peak into […]

Data-driven audience buying rapidly evolved in recent years: More and more media sales houses, agencies and advertisers create an own […]

Ad fraud creates uncertainty, leading to a breakdown in trust that threatens to damage the entire industry. Here’s what’s being […]

Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]

A set of new initiatives in 2014 Under a new CEO since February 2014, IAB Europe recently rolled out a […]