Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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IAB Europe digital campaign awards competition, MIXX Awards Europe, now accepting entries – Have a look at the 2018 winners for inspiration

Bjorn Bojen
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13/02/2019
IAB Europe is looking for entries from talented and hard-working teams that have created some of the best digital advertising campaigns that are deserving […]
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Member blog: Digital advertising opportunities for 2019

Bjorn Bojen
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13/02/2019
By Victoria Chappell, Senior Marketing Director, EMEA, Integral Ad Science Digital advertising is a change driven business. To better understand […]
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Interact 2019 - date and call for papers announced!

Bjorn Bojen
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07/02/2019
Add to CalendarIAB Europe, IAB Poland and the Programme Advisory Board of Interact 2019 are pleased to invite you to […]
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Get your work recognised with a European award – IAB Europe MIXX and Research awards now open

Bjorn Bojen
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30/01/2019
Good news! The MIXX Awards Europe and the IAB Europe Research Awards are now open for entries! Enter before the […]
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Blog Series: “I’m a CMP. Am I doing it right?” #2 CMP UI/UX Requirements / Part 3

Bjorn Bojen
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29/01/2019
CMPs must adhere to TCF Policies and UI/UX requirements Last year’s enforcement decision by the CNIL against French mobile ad […]
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Member blog: The Evolution and Implementation of Header Bidding

Bjorn Bojen
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21/01/2019
It almost seems like an arms race to who is the most transparent in today’s programmatic ecosystem. What is really […]
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