Member blog: Quality and Viewability blog series: What does viewability mean for a mobile world?
In this blog series, IAB Europe’s Brand Advertising Committee and its members explore key perspectives and the latest developments in […]
Read More »IAB Europe statement on the Opinion of Advocate General Szpunar in Case C-673/17 Planet49 GmbH
IAB Europe has taken note of the Advocate General’s opinion in Case C-673/17 Planet 49. As an organization that is actively […]
Read More »The Current State of the Programmatic Advertising Market
On the 15th March, IAB Europe hosted its ‘Network Next’ Meeting to bring all National IABs together to discuss industry […]
Read More »Guest blog: State of advertising data market
by Maciej Sawa, CEO, OnAudience.com from CloudTechnologies Group Programmatic advertising is growing rapidly all over the world and to stay effective […]
Read More »Member blog: Consumers want more TV but they don’t care which screen
by Martin O’Boyle, Managing Director of Partnerships PMX, Publicis Media Over the last 10 years, the narrative has consistently pitched […]
Read More »Introducing the MIXX Awards Europe 2019 Jury Members
We are pleased to announce the Jury members for the MIXX Awards Europe 2019, who will be judging the talented […]
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