Interactive Advertising Bureau

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market

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The CNIL’s VECTAURY Decision and the IAB Europe Transparency & Consent Framework

Bjorn Bojen
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21/11/2018
On 30 October, the French data protection authority (CNIL) published a notice declaring that French start-up company VECTAURY failed to […]
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Member blog: Digital Measurement: An Underutilised Growth Enabler

Bjorn Bojen
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20/11/2018
Phil Sumner, Global Media Insights Director, Teads Growth of digital advertising is being held back; that is one of the […]
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Member blog: Digital Business Transformation

Bjorn Bojen
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19/11/2018
Natasha Morris, Director, Publicis Media Today, the path towards transformation is led by technology, so how can implement technology in […]
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Member blog: Understanding the needs of brands when it comes to programmatic

Bjorn Bojen
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08/11/2018
by Lisa Kalyuzhny, Director Advertising Solutions, PubMatic IAB Europe recently published its Attitudes to Programmatic Advertising 2018 survey findings. This […]
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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 3

Bjorn Bojen
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05/11/2018
On September 25th, we held a 2.5-hour long webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
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Blog Series: What you always wanted to know about the Transparency & Consent Framework (TCF) / Part 1

Bjorn Bojen
|
22/10/2018
On September 25th, we held a 2.5-hour webinar providing a Complete Overview of the IAB Europe Transparency and Consent Framework. […]
Read More »
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